THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

Under Armour × CareFirst BlueCross BlueShield

CareFirst and Under Armour partner on Project Rampart

CareFirst and Under Armour partnered to advance youth health and well-being through Project Rampart.

Baltimore, United StatesSports

Image for Under Armour and JUJUTSU KAISEN and Crunchyroll collaboration

Under Armour × JUJUTSU KAISEN × Crunchyroll

Under Armour and JUJUTSU KAISEN launch limited-edition capsule

Under Armour collaborated with JUJUTSU KAISEN on a limited-edition HeatGear compression shirt capsule.

Sports

Image for Under Armour and Marine Serre collaboration

Under Armour × Marine Serre

Under Armour and Marine Serre introduce a new performance vision

Under Armour and Marine Serre introduced a limited-edition performance apparel capsule inspired by Under Armour's sportswear archive.

Sports

Image for Under Armour and RaKai collaboration

Under Armour × RaKai

RaKai and Under Armour launch the UA Arc 96 “25XX” footwear collaboration

Under Armour and Twitch star RaKai created and launched the UA Arc 96 “25XX,” with RaKai and his community participating in the design process.

Sports

Baltimore Orioles × Under Armour

Under Armour and Orioles Sunday Salute collaboration

Under Armour and the Orioles support Sunday Salute recognition events and donations benefiting a military organization selected by each honored family.

Baltimore, United StatesSports

Baltimore Orioles × Under Armour

Under Armour Kids Home Run Porch and Sunday Salute collaboration

Under Armour presents the Kids Home Run Porch and supports the Orioles’ Sunday Salute military-family activation, including donations and ceremonial experiences.

Baltimore, United StatesSports

Under Armour × SYZMIK Sports

Under Armour and Syzmik Sports Announce Global Partnership

Under Armour and SYZMIK Sports announced a strategic licensing partnership for protective headwear in flag football and 7v7 football.

Sports

Image for Under Armour and Asian University Basketball League collaboration

Under Armour × Asian University Basketball League

Under Armour Named AUBL Official Performance Outfitter and Game Ball Partner

Under Armour became the Asian University Basketball League’s official performance outfitter and game ball partner.

Sports

Image for Under Armour and Sharpie and De’Aaron Fox collaboration

Under Armour × Sharpie × De’Aaron Fox

Sharpie and Under Armour Launch Limited-Edition D. Fox x Sharpie Capsule Collection

Sharpie and Under Armour collaborated on a limited-edition De’Aaron Fox capsule collection.

Sports

Image for Under Armour and Lapstone & Hammer collaboration

Under Armour × Lapstone & Hammer

Under Armour and Lapstone & Hammer Celebrate MLB All-Star Week

Under Armour and retailer Lapstone & Hammer collaborated on a limited-edition UA HB-Lo footwear release and launch party tied to MLB All-Star Week.

Philadelphia, United StatesSports

Image for Under Armour and BOYNEXTDOOR collaboration

Under Armour × BOYNEXTDOOR

Under Armour Names BOYNEXTDOOR as Global Brand Ambassadors

BOYNEXTDOOR became Under Armour global brand ambassadors, fronting the Commit campaign and the Asia Pacific rollout of the Bouncy Tee.

Sports

Under Armour × François Arnaud

Under Armour Names François Arnaud as Global Brand Ambassador

François Arnaud became an Under Armour global brand ambassador and will headline the “For When It’s Hot” campaign.

Sports

Under Armour × Gunna

Under Armour Names Gunna Global Brand Ambassador and Creative Director of P-Star

Gunna became Under Armour’s global brand ambassador and creative director of P-Star, a platform spanning apparel, footwear, community initiatives and cultural storytelling.

Sports

Image for Under Armour and Jade Iginla collaboration

Under Armour × Jade Iginla

Under Armour Signs Rising Canadian Hockey Star Jade Iginla

Under Armour signed professional hockey player Jade Iginla to a multi-year partnership.

Sports

Image for Under Armour and Li Yueru collaboration

Under Armour × Li Yueru

Under Armour Welcomes Li Yueru

Under Armour signed WNBA player Li Yueru, making her the brand’s first female Chinese professional basketball athlete.

Sports

Image for Under Armour and Tee Higgins collaboration

Under Armour × Tee Higgins

Under Armour Welcomes NFL Star Tee Higgins to Its Football Roster

Under Armour signed NFL player Tee Higgins as an athlete partner, including representation of the brand on and off the field and participation in future marketing initiatives.

Sports

Image for Snowflake and Under Armour collaboration

Snowflake × Under Armour

Snowflake and Under Armour unify data to power conversational AI and agentic workflows

Under Armour uses Snowflake’s unified data platform, conversational AI and agentic workflows.

Advertising & Marketing

Image for Under Armour and Coach RAC collaboration

Under Armour × Coach RAC

Under Armour and Coach RAC Launch New Capsule

Under Armour and Coach RAC expanded their brand partnership with a capsule of footwear, apparel and accessories.

Sports

Image for Under Armour and UNLESS Collective collaboration

Under Armour × UNLESS Collective

Under Armour and UNLESS Unveil Pulse Regenerative Sportswear Capsule

Under Armour and UNLESS introduced Pulse, a regenerative apparel and footwear capsule presented as the next chapter in their ongoing collaboration.

Sports

Image for Under Armour and Rolling Loud collaboration

Under Armour × Rolling Loud

Under Armour Named Exclusive Performance Apparel Partner of Rolling Loud 2026

Under Armour is bringing its Fit for the Pit experience to Rolling Loud 2026 as the festival’s exclusive performance apparel partner, with an activation hub for festivalgoers, creators and artists.

Sports

Image for Under Armour and Sunshine State Conference collaboration

Under Armour × Sunshine State Conference

Under Armour Named Official Apparel Partner of Sunshine State Conference

Under Armour and the Sunshine State Conference announced a new five-year agreement making Under Armour the conference’s official apparel provider beginning July 1, 2026.

Sports

Image for Under Armour and Georgia Tech Athletics collaboration

Under Armour × Georgia Tech Athletics

Under Armour to Become Official Apparel Provider of Georgia Tech Athletics

Under Armour and Georgia Tech are renewing their relationship, with Under Armour becoming the official provider of uniforms, apparel, footwear and accessories for the Yellow Jackets beginning July 1, 2026.

Atlanta, United StatesSports

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

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TURN THE BUZZ INTO A PLAN

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.