THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
ABT’s official impact report describes Equinox as its Lead Fitness Club Partner and the ongoing Ballet by Equinox x ABT class offered at select clubs, alongside complimentary Equinox memberships for ABT dancers.
Garmin announced the Tacx Nēra smart trainer with a Zwift Ready option using a preinstalled Zwift Cog and Click, plus a free Zwift membership offer for eligible new subscribers.
Youi became an official partner of the Big Bash Leagues while backing Brisbane Heat and four other clubs, with kit branding and matchday and community activities.
UBS and the University of Oxford established a centre focused on applied AI, combining academic research with UBS practitioners and collaborative industry projects.
Málaga CF announced that CF El Burgo, CP Mijas Las Lagunas and El Palo FC joined its Acuerdo Marco, a collaborative framework with clubs across Málaga province intended to strengthen local football and develop academy talent.
Noom describes a partnership with Project Donor that gives complimentary Noom subscriptions to prospective organ donors working to reach donation eligibility.
The official Chicago Cubs website lists a Homage green Chicago Cubs x The Simpsons Ivy tri-blend T-shirt among current club merchandise.
Moeve will continue as title sponsor of LALIGA GENUINE for its ninth season, a six-city, four-phase inclusion-focused football competition. The supplied page lists the season dates and host clubs.
UBS Arena, the Islanders' home venue, has partnered with Payactiv to provide earned-wage access and financial-wellness services to arena employees, alongside employee recognition and in-arena storytelling.
Eurographics announced a license involving street artist Banksy and subsequently offers a Street Art by Banksy puzzle in its official catalog.
lululemon partnered with Major League Baseball and Fanatics to launch a premium fan apparel collection featuring performance and lifestyle items for all 30 MLB clubs.
UBS’s official sponsorship page states that UBS has been a Global Partner of the Laver Cup since 2023.
David Donahue worked with Creative Retail Packaging on a retail packaging system designed to carry the brand’s visual standards across multiple substrates and print techniques.
Glasshouse Fragrances promotes a partnership with FabFitFun through a co-branded offer and subscription-related promotion.
TCS Sydney Marathon presented by ASICS collaborates with NSW Athletics to recruit partner run clubs across Australia as part of the Marathon Legacy Project, delivering aligned training runs and community programming.
Remedy Place and KOHLER collaborated on a premium home ice bath. The official product page says KOHLER partnered with Dr. Jonathan Leary, founder and CEO of Remedy Place, to create the product, and includes unlimited cold therapies at Remedy Place clubs for one year with purchase.
Deutsche Telekom describes ongoing partnerships and sponsorships with named sports federations, clubs, inclusion organizations, a foundation, and the Beethoven Competition.
Buffalo Wild Wings partnered with Y2K fashion brand Von Dutch on “Von Dubs,” a limited-edition capsule collection inspired by both brands’ early-2000s roots. The remaining pieces were planned for an invite-only Los Angeles event celebrating the partnership.
Art Basel and UBS jointly published the 2026 Survey of Global Collecting, examining collector behavior, spending, digital discovery and market expectations.
Disney+, ESPN and the NFL announced that Disney+ will livestream Super Bowl LXI, extending the event’s distribution to Disney+ subscribers in the United States and international markets.
The official event site says the marathon is collaborating with NSW Athletics to recruit partner run clubs across Australia for the Marathon Legacy Project, with training runs supported through partnerships with the NSW Office of Sport.
The Islanders and UBS Arena will host the 2027 NHL All-Star Skills and All-Star Game at UBS Arena, with the NHL and NHLPA involved in participant selection and event structure.
The Green Bay Packers and Kansas City Chiefs are collaborating on a three-day pop-up merchandise store in Munich, offering both clubs' apparel, jerseys, hats, outerwear, novelty items and limited-edition Oktoberfest-themed gear. The event is scheduled for November 12–14, 2026, at FancyRosi Studio.
ART SG’s 2027 edition is presented by founding and lead partner UBS, continuing the fair’s named commercial partnership.