THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
EBU, A.S.O. and Unipublic extended their media-rights agreement, keeping the Tour de France and other men's and women's cycling events available across European public-service broadcasters through 2032.
The Tour de France and Tour de France Femmes avec Zwift announced an agreement with Mars Wrigley for M&M'S to become an official supplier for the next three years.
The official event announcement states that M&M'S, through Mars Wrigley, became an official supplier to both the men's Tour de France and Tour de France Femmes avec Zwift for three years.
The 2027 Grand Départ will run through Scotland, England and Wales, with UK Sport supporting the hosting programme.
UK Sport is identified as supporting the 2027 Tour de France Femmes avec Zwift Grand Départ in Great Britain.
Zwift is attached to the Tour de France Femmes avec Zwift stage-winner predictor for the 2027 Grand Départ.
Oakley presents 2026 Tour de France sunglasses including the Sphaera Strike, with Tour de France branding and collection-specific design details.