FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
SeroVital expanded from beauty and wellness into oral care with toothpaste, tooth polish and gum serum, launching the line exclusively online with retail partner Ulta Beauty.
Laifen's CES 2026 showcase featured an artist collaboration with Spanish artist Martin Sati, who transformed Wave toothbrushes into digital-analogue art pieces.
Parlophone Records and Warner Chappell Music UK announced a joint signing of London indie group Tooth under a dual record and publishing agreement.
Minnesota Wild announced a new multi-year partnership with dental-solutions company Solventum. The partnership launches with Nordy’s Chipped Tooth campaign, featuring treatment by Wild team dentists using Solventum’s Filtek Matrix.
Glorious Brands documents its partnership with Scent Beauty and Sabrina Carpenter's continuing creative involvement in the Sweet Tooth fragrance collection, including the 2026 Lemon Pie launch.
C.O. Bigelow currently sells a co-branded charcoal bristle toothbrush made with Lavorati a Mano.
TURN THE BUZZ INTO A PLAN