THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Formula 1 and Hasbro launched a special F1-themed edition of Monopoly, with pre-orders beginning May 20, 2026 and full release scheduled for July 15, 2026.
Singapore Airlines offers exclusive Pixar’s Toy Story-themed amenities on all flights, including age-appropriate items for young travellers.
The Langham Chicago will present a Nutcracker-themed afternoon tea in partnership with The Joffrey Ballet, including live musical entertainment and appearances by dancers from the Grainger Academy of The Joffrey Ballet.
Wendy's partnered with Illumination around Minions & Monsters for a limited-time food menu, themed beverages, exclusive collectibles and a Los Angeles drive-thru takeover.
Ambassador Games worked with WWF on a range of classic games and puzzles incorporating educational content about wildlife and conservation.
OilersNation reported a collaboration between the Edmonton Oilers and World of Warcraft that brought the game into an Oilers hockey setting, including game-themed cosplay and a further cross-promotional event referenced for March 6, 2026.
The Columbus Blue Jackets are collaborating with Peanuts Worldwide LLC on a Hockey Halloween: A Peanuts Spooktacular experience at Nationwide Arena, including Snoopy's appearance, themed activities, a costume contest, a CBJ X Peanuts pillowcase, and a ticket package with a Snoopy bobblehead.
B.Duck Semk says it entered a long-term strategic partnership with Happy Valley Group, including a game-stall project, a B.Duck-themed rafting upgrade at Tianjin Happy Valley, and themed events at Nanjing and Shanghai Happy Valley.
Pokémon Center partnered with U-Turn Audio on a limited themed turntable featuring Pikachu artwork and a custom felt mat.
IMG Licensing documents THEME collaborations with Claire’s for jewelry and accessories, IScream for loungewear, and State Bags for a nationwide retail collection.
PiccoliNY and Dominique Ansel Bakery created a limited baby onesie featuring custom artwork inspired by Dominique Ansel creations, including the Cronut and Blossoming Hot Chocolate.
Hainan Airlines signed a sponsorship agreement with the Sixth Asian Beach Games Executive Committee and became an official senior partner of the event, also unveiling a themed aircraft.
Hofbräuhaus will be transformed into a Detroit Lions-themed fan pub and destination during Munich Game week.
Minnesota Wild announced Hockey Fights Cancer Awareness Night presented by Regions Hospital, featuring the NHL/NHLPA initiative, cancer-community participants, a ticket package benefiting Crescent Cove, themed merchandise and a Mystery Puck fundraiser.
Lush Decor partnered with British-Nigerian fashion designer Chuks Collins on Mycelium Whispers, a collaborative collection translating themes from his fashion work into home design.
Audio-Technica and Star Wars collaborated on four customized limited-edition pairs of ATH-CKS50TW2 earbuds themed around Grogu, The Mandalorian, R2-D2 and Darth Vader.
RUDSAK collaborated with The COOP on a Harvard-themed limited collection, with Harvard Athletics identified as the official partnership context.
Mariposa offers a collection created with designer Rosanne Beck, including sports-, garden-, and celebration-themed serveware and stationery.
Jellycat operated a themed diner experience at FAO Schwarz, with reservations, an experience space and new food-themed Jellycat characters.
M-Cube describes an exclusive soundtrack handcrafted for UNOde50, with playlists tailored to store traffic and additional collaboration on themed events and campaign-led playlists.
Munchkin identifies IFAW x Munchkin WildLove and Room to Roam initiatives, linking its wildlife-themed products and donations to the International Fund for Animal Welfare.
DVF and Hangzhou Wulin InterContinental Hotel launched a limited co-branded afternoon tea and three DVF-themed women’s guest rooms for a three-month period beginning in August 2026.
Etat Libre d’Orange ran a themed discovery-bus pop-up in Shenzhen exploring Paris, Provence, Grasse and Bordeaux, with Beijing Nose Tech, BE KEEN and LAB:OM LTD identified as partners.
Chimelong Group and Agibot Innovation signed a strategic cooperation agreement to create an immersive embodied-intelligence theme park at Chimelong Spaceship Park, while exploring embodied-intelligence hotels, theatrical performances and a joint laboratory.
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