Bally’s Atlantic City bike ride partners with beverage brands for charity
Bally’s Atlantic City’s charitable bike ride was supported by a group of named beverage partners and sponsors, raising funds for the Helen David Relief Fund.
FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Bally’s Atlantic City’s charitable bike ride was supported by a group of named beverage partners and sponsors, raising funds for the Helen David Relief Fund.
Air France expanded its Premium-cabin menu created by Michelin-starred chef Frédéric Simonin to all flights departing from the United States and Canada beginning February 2026.
Disneyland Resort collaborated with the Rams on an exclusive ticket package featuring a limited-edition Minnie Mouse Ears headband in official Rams colors.
New England Revolution’s official coverage identifies Audi as the presenting partner of the leaguewide MLS Team of the Matchday recognition.
The Nashville Predators Foundation and BlueCross BlueShield of Tennessee are presenting the Nashville Predators' two-day Community Relations Days, during which 14 players will visit seven community-focused organizations across Middle Tennessee.
TCL announced a new multi-year partnership with the Minnesota Vikings, becoming the team's official Preferred TV. The agreement brings TCL display technology into the Vikings' game-day experience in the stadium and at home.
Ensemble Connect is a Carnegie Hall program operated with The Juilliard School and the Weill Music Institute in partnership with the New York City Department of Education, placing fellows in residencies at New York City public schools.
The Dallas Museum of Art’s official release announces X Marks the Spot, an exhibition focused on Brand X Editions and its four decades of collaborative printmaking with named contemporary artists.
The Metropolitan Opera’s official 2026–27 season announcement says The Met: Live in HD is in partnership with Rolex. It also identifies PBS and the WNET Group in the associated broadcast distribution relationship.
Minnesota United FC stages a Sun Country pre-party and a Coors Light human foosball tournament as part of the October 17 matchday experience.
Minnesota United FC and Ecolab provide water refill stations as part of a stadium-wide water sustainability effort at Allianz Field.
Minnesota United FC presents a limited-edition Pride collection by Minnesota-based artist Bryant Howard, with a live art installation at Allianz Field.
Minnesota United FC brings Rocket Deli guest chef Robert Giuliani to Allianz Field to serve Italian sausage during the matchday.
BÉIS presents the Disney x BÉIS collection, including Disney backpacks, rollers, tote bags and luggage tags designed for Disneyland trips. The page identifies Disney as the named outside collaborator and links to the collection.
The Vienna State Opera’s official sponsor listing names NEST as its main sponsor and shows a broader sponsor and partner structure including preferred payment, technology, gastronomy and project partners.
The Washington Capitals' 2026-27 Future Caps Learn to Play program is presented by World Wide Technology and provides first-time participants with equipment, on-ice instruction and certified coaching at 18 local rinks.
Athletic Brewing became LOVB’s official non-alcoholic beer partner for the 2026 season, with the sponsorship spanning all six LOVB Pro markets, including Atlanta.
China Eastern’s official group site states that it became the exclusive designated airline-service provider for the 2026 Shanghai Marathon.
D.C. United will participate in the 2027 Coachella Valley Invitational, a preseason competition powered by Fundamental, at Empire Polo Club.
Gabriela Hearst’s own timeline states that she launched her first fragrance in collaboration with Fueguia 1833, creating two scents inspired by Paysandú and New York.
LOVB Nebraska partnered with Anytime Fitness for athlete appearances, fan challenges, giveaways, digital signage at LOVB Nebraska and Premier Nebraska’s practice facility, and tables at three home matches. Rebekah Allick and Lindsay Krause-Wildeman are scheduled to appear at the Omaha location on October 24, 2026.
Acer is a supporting sponsor of Stanford's women's golf Stanford Intercollegiate, hosted by Dr. Condoleezza Rice.
Avo joined Vanderbilt Commodores' Vandyville pregame program with a special fan activation.
Brown-Forman announced new distributor relationships across 13 U.S. markets, including Reyes Beverage Group and Breakthru Beverage Group, with the transitions beginning August 1, 2025.
TURN THE BUZZ INTO A PLAN