THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Melcher Media produced a branded interactive pop-up book for Neiman Marcus’s centennial and later created an anniversary-catalog pop-up insert and pop-up holiday cards.
Gasgoo reports that SAIC-GM's Buick brand partnered with Momenta on urban assisted-driving solutions, with the collaboration refining feature interaction and user experience.
ba&sh offers alterations and repair services in partnership with Tilli through its customer membership program.
Royal Crown Derby's official page documents collaborative collections with Little Venice Cake Company, Cobblers Cove Hotel through designer Sam de Teran, and Royal Albert Hall.
Kikkoman and the ZWILLING Cooking Studio presented The Flavor Lab, an immersive tasting event with chef-developed dishes, interactive stations, knife skills, cookware demonstrations and live-fire cooking.
The Capitals provide free or discounted tickets to military members and veterans through VetTix.
The Capitals formed the Washington Capitals Warriors Hockey Team in collaboration with USA Warriors and Capital Beltway Warriors. The team comprises combat-wounded or service-disabled veterans and represents the Capitals at NHL-branded and USA Hockey events.
PlayerX was reported as the official presenting partner for the 2026 Call of Duty League Championship Weekend, with interactive audience features planned for the tournament.
PragerU teamed up with The Rich Dad Company and Robert and Kim Kiyosaki to create and distribute financial-literacy tools spanning educational videos, books, board games and children’s programming.
Bits & Bows developed a collection inspired by the Eloise literary character and explicitly describes licensing discussions and the collaboration around the 70th anniversary of the publication.
Emirates presented an interactive stand at the eighth AccessAbilities Expo, showcasing accessibility concepts including a cabin familiarization experience, accessible lounge suite and biometric boarding gates.
The Bulls’ official 2026-27 promotional schedule names Burlington as a presenting partner for the preseason game, motorola razr as presenting partner for the home opener and Bulls Cup Nights, and BMO as presenting partner for Veterans Day and an Artist Hat Series promotion.
Bits & Bows developed a collection inspired by the Eloise literary character, using Kay Thompson’s original work and Hilary Knight’s illustrations across accessories and gifts. The brand describes licensing discussions and creating the collection together.
Sanrio and Universal Parks & Resorts announced a partnership to develop Hello Kitty interactive retail experiences at Universal Orlando Resort and later Universal Studios Hollywood, including park-exclusive co-branded products.
PragerU says it teamed up with The Rich Dad Company and Robert and Kim Kiyosaki to offer financial-literacy tools spanning educational videos, books, board games and kids shows.
Realtree’s official case study says Realtree and Crocs worked together to adapt Realtree camouflage patterns to Crocs footwear, including iterative sampling, color and pattern adjustments, and application testing.
Hape and The Metropolitan Museum of Art launched a collection of interactive toys inspired by 5,000 years of art, connecting museum culture with children's play.
A.P.C. and Clarks Originals co-created an Interaction centered on the Desert Boot™ and Weaver™. The collaboration includes denim-inspired textured suede and leather versions, dual-branding and removable A.P.C. charms.
Lancôme and Paralyzed Veterans of America announced a partnership supporting women veterans with disabilities, including Lancôme sponsorship of the Women Veterans Empowerment Retreat and the 2025 National Veterans Wheelchair Games.
Officine Générale collaborated with Can Can Alimentación, an Ibiza food business founded by Giulio Baroni and Melania Pintori, on a limited-edition line of T-shirts.
Golden Goose’s official HAUS Week page describes a 2026 event at Golden Goose HAUS in Marghera, Venice, featuring The Forest For The Trees, an interactive installation by PLAYLAB, INC.
The Washington Capitals unveiled a specialty jersey co-designed by U.S. Air Force veteran Patrick J. Sargent and U.S. Navy veteran Fidel GomezTorres. Signed jerseys and pucks were auctioned from October 6 through October 15, 2026, with proceeds benefiting Our Military Kids.
Take-Two’s 2K label partnered with GameStop on a U.S.-only physical WNBA Edition of NBA 2K26, while Angel Reese served as its cover athlete.
Briggs & Riley offers verified active military members and veterans a discount through GovX ID.