THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Bowmore and The Whisky Shop are bringing back The Devil’s Casks as two limited-edition single malts. The 10-Year-Old release is scheduled for October 16, followed by a retailer ballot for the 22-Year-Old on October 31; both later become available at Bowmore distillery from December 1.
NJPW held a collaboration event with TV Asahi Summer Fest and Suntory, combining a beer garden experience with direct fan interaction with NJPW wrestlers.
Suntory Hall and the City of Kyoto Symphony Orchestra jointly presented a concert celebrating the orchestra's 70th anniversary and Suntory Hall's 40th anniversary, with Nodoka Okisawa conducting.
The House of Suntory collaborated with Kyoto kimono house Chiso on a collectible Hibiki Japanese Harmony limited-edition bottle featuring a bespoke floral design inspired by kimono craftsmanship. The partnership also included a Chiso kimono installation at JFK Airport Terminal 1.
ROKA launched a happy hour in collaboration with The House of Suntory, featuring four exclusive winter cocktails crafted by ROKA bar teams and highlighting Japanese ingredients.
The House of Suntory launched Haku Vodka’s first global brand campaign, Made to Shine, and named musician, songwriter and actor Rina Sawayama as its global brand ambassador.
Suntory Hall’s 2026-27 programme lists a three-date Weekday Matinee concert series featuring the Japan Philharmonic Orchestra and identifies the concerts as co-presented by the orchestra.
Hibiki Whisky launched a global campaign featuring Anna Sawai as its first Global Ambassador and a collaboration with Kyoto kimono house Chiso; campaign content runs throughout 2026 and includes a kimono installation at JFK Airport.
Hibiki Whisky launched its first global campaign featuring actress Anna Sawai and a collaboration with Chiso, one of Japan's oldest kimono houses, to highlight Japanese artistry.
Suntory Hall’s 40th Anniversary Season includes co-presented concerts, partner concerts and cultural programmes with named orchestras, presenters, foundations and music organizations across Tokyo and Japan.
Maker’s Mark, a Suntory Global Spirits brand, collaborated with WNBA champion and Olympic gold medalist Kelsey Plum to create the Yam Jam by Kelsey Plum Private Selection bourbon. The first barrel was donated to the Los Angeles Fire Department Foundation.
Bowmore, a Suntory Global Spirits brand, released the 20-year-old Captivo single malt collection with visionary design practice Snarkitecture.
Maker's Mark launched an airport-exclusive artist series, indicating a product collaboration with an external artist partner whose name is not exposed in the available official listing.
Maker's Mark partnered with actor Lucien Laviscount to encourage consumers in Britain to mark moments that matter with an Old-Fashioned cocktail.
Laphroaig announced a global partnership with actor Willem Dafoe spanning a short film, advertising, a bespoke cocktail and a forthcoming limited-edition whisky collaboration.
On The Rocks Premium Cocktails and The House of Suntory launched two limited-edition ready-to-serve cocktails crafted with bartender Hidetsugu Ueno of Tokyo’s Bar High Five.
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