THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

Virgin Atlantic × Strava

Virgin Atlantic Launches Challenge on Strava to Turn Movement into Premium Travel Experiences

Virgin Atlantic launched a named Strava challenge linking movement with premium travel experiences.

Airlines & Aviation

Strava × Google Gemini

Strava Now Integrated As A Connected App in Google Gemini, Enabling Users to Get More Personalized Training Insights

Strava is integrated as a connected app in Google Gemini to provide personalized training insights grounded in users’ activity history.

Wellness

Image for Valencia Marathon Trinidad Alfonso Zurich and Zalando collaboration

Valencia Marathon Trinidad Alfonso Zurich × Zalando

Zalando joins Valencia Marathon as official sponsor with course activation, Strava challenge, meetups and race bag

Zalando became an official sponsor of the Valencia Marathon Trinidad Alfonso Zurich 2026 and planned a cheering zone, pre-race community events, a Strava challenge, content-creator participation and the official race bag.

Valencia, SpainMajor Events

Strava × Safe Routes Partnership

Strava, Safe Routes Partnership Join Forces to Support Walking and Biking to School

Strava and Safe Routes Partnership are working together to support walking, biking and rolling to school by combining Strava data, community and resources with Safe Routes Partnership’s national network.

Minneapolis, United StatesWellness

Strava for Business × Nature’s Bakery

Nature’s Bakery partners with Strava on the 200 Min for the Win Challenge

Nature’s Bakery used a Strava Sponsored Challenge to engage athletes, collect email signups and build a branded fitness-community activation.

Advertising & Marketing

Image for Valencia Marathon Trinidad Alfonso Zurich and Runna by Strava collaboration

Valencia Marathon Trinidad Alfonso Zurich × Runna by Strava

Runna by Strava provides personalized official training plans for Valencia Marathon 2026

The 2026 Valencia Marathon and Half Marathon official training plans are personalized through Runna by Strava, with a race-specific discount code for participants.

Valencia, SpainMajor Events

Image for Valencia Marathon Trinidad Alfonso Zurich and Runna by Strava and New Balance collaboration

Valencia Marathon Trinidad Alfonso Zurich × Runna by Strava × New Balance

Valencia Marathon partners with Runna by Strava and New Balance for 2026 training

Runna manages customized official preparation plans for the Valencia Marathon, with preparation backed by New Balance, the event’s official sportswear brand.

Valencia, SpainMajor Events

Valencia Marathon Trinidad Alfonso Zurich × Runna by Strava × New Balance

Runna becomes official training partner of Valencia Marathon

Runna by Strava will manage customized official preparation plans for the Valencia Marathon; preparation is backed by New Balance.

Valencia, SpainMajor Events

Image for Strava for Business and Merrell collaboration

Strava for Business × Merrell

Strava and Merrell launch a sponsored challenge to engage outdoor consumers

Merrell used a strategic partnership with Strava to connect with experience-driven consumers, including a sponsored Strava challenge titled “Find The Love.”

Advertising & Marketing

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

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TURN THE BUZZ INTO A PLAN

The Chinwagy
Buzz.

Explore the collaborations.

Start with a brand.

Virgin Atlantic Launches Challenge on Strava to Turn Movement into Premium Travel Experiences

Strava Now Integrated As A Connected App in Google Gemini, Enabling Users to Get More Personalized Training Insights

Zalando joins Valencia Marathon as official sponsor with course activation, Strava challenge, meetups and race bag

Strava, Safe Routes Partnership Join Forces to Support Walking and Biking to School

Nature’s Bakery partners with Strava on the 200 Min for the Win Challenge

Runna by Strava provides personalized official training plans for Valencia Marathon 2026

Valencia Marathon partners with Runna by Strava and New Balance for 2026 training

Runna becomes official training partner of Valencia Marathon

Strava and Merrell launch a sponsored challenge to engage outdoor consumers

Explore the collaborations.

Make the Buzz yours.

Know first.
Then know where to go.

Explore the collaborations.

Start with a brand.

Virgin Atlantic Launches Challenge on Strava to Turn Movement into Premium Travel Experiences

Strava Now Integrated As A Connected App in Google Gemini, Enabling Users to Get More Personalized Training Insights

Zalando joins Valencia Marathon as official sponsor with course activation, Strava challenge, meetups and race bag

Strava, Safe Routes Partnership Join Forces to Support Walking and Biking to School

Nature’s Bakery partners with Strava on the 200 Min for the Win Challenge

Runna by Strava provides personalized official training plans for Valencia Marathon 2026

Valencia Marathon partners with Runna by Strava and New Balance for 2026 training

Runna becomes official training partner of Valencia Marathon

Strava and Merrell launch a sponsored challenge to engage outdoor consumers

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.