FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Audio-Technica and Star Wars collaborated on four customized limited-edition pairs of ATH-CKS50TW2 earbuds themed around Grogu, The Mandalorian, R2-D2 and Darth Vader.
Ticketmaster was the presenting partner for the Blue Jackets' Star Wars 50th Anniversary Night, scheduled for February 20, 2027.
Disney and Epic Games created a cross-platform experience linking Star Wars: Galaxy’s Edge's Millennium Falcon attraction with Fortnite's Smugglers Gambit island.
Walt Disney World announced an Epic Games collaboration connecting Star Wars: Galaxy's Edge with Fortnite through a custom adventure and creative island, with the experience going live August 16, 2026. Disney also announced a multi-year Kraft Heinz alliance introducing new menu items, guest experiences and product offerings at Walt Disney World Resort.
Epic and Disney launched a Star Wars-themed Fortnite season, an in-game premiere of Star Wars: Tales of the Underworld and account-linking rewards.
Disney and OpenAI announced a three-year licensing agreement allowing Sora and ChatGPT Images to generate fan-inspired content using selected Disney, Marvel, Pixar and Star Wars characters, with selected videos planned for Disney+.
Sphere Studios and The LEGO Group collaborated on an immersive Sphere activation transforming the venue into a LEGO Star Wars Death Star to mark the reveal of the LEGO SMART Play platform.
Disney and Epic Games announced a collaboration to build an open, persistent social universe connected to Fortnite, spanning Disney, Pixar, Marvel, Star Wars and Avatar content.
Burger King partnered with Lucasfilm around Star Wars: The Mandalorian and Grogu, launching themed menu items, packaging and a Mandalorian-themed toy at participating U.S. restaurants.
TURN THE BUZZ INTO A PLAN