THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Scientiffic Nutrition continues its relationship with Málaga CF as the club’s official sports-nutrition provider for the 2026/27 season.
Val d’Isère and Commencal have maintained a partnership since 2014 and renewed it around mountain biking and gravity sports. Commencal supplies the Val d’Isère Bike Park bike patrols.
Pernod Ricard renewed and expanded its partnership with AEG across venues, sports properties and AEG Presents music festivals, including brand activations and premium-spirits exclusivity.
NYCFC named Modular Space Corporation its official partner after ModSpace's Sports and Entertainment Division built the club's permanent training facility.
Racing and Banco Santander are jointly seeking companies with innovative solutions for the future of sport.
The Kansas City Royals and Delaware North announced a partnership making Delaware North Sportservice the food and beverage provider for the Royals’ new downtown ballpark. Sportservice will begin operations at Kauffman Stadium in 2028 and develop local culinary relationships for the future venue.
Under Armour and Marine Serre introduced a limited-edition performance apparel capsule inspired by Under Armour's sportswear archive.
ISDIN identifies Ona Carbonell, Santiago Lange, and Federico Morais as international sports figures who support its campaign promoting sun protection during sport.
Audi is expanding its partnership with the German Ski Association to additional winter-sports disciplines beginning with the 2026/27 season, including biathlon, ski jumping, cross-country skiing and Nordic combined.
Academy Sports + Outdoors became an Official Partner of HYROX North America in a multiyear partnership beginning in 2026. Academy will activate at HYROX National Tour races in Tampa, Dallas, Nashville, Atlanta and Houston, culminating in title sponsorship of HYROX Houston in 2027.
Overwatch Esports identifies WDG as its Asia esports partner and assigns WDG overall operations, broadcast and show production for the OWCS Pre-Season Bootcamp Tournament.
Todd Snyder and Randolph released an exclusive Aviator collection in June 2022 and a second Sportsman and Aviator II collection in March 2023.
The Vegas Thrill announced its return for the 2027 season at Lee’s Family Forum. Foley Entertainment Group, the venue operator’s organization, publicly welcomed the team back, supporting a continuing venue relationship and live sports-entertainment activation.
Elche CF says AMIXTM will continue as sponsor and official sports-nutrition supplier for the 2026/27 season, extending a relationship that began in 2013.
BAPE and UNDEFEATED reunited on a wrestling- and sports-inspired FW26 apparel and accessories collection, sold from October 24, 2026.
A public partner-side social post states that the San Diego Seals announced a new partnership with Volo Sports for the 2025–2026 season.
WISE announced that it had secured 30 exclusive charity-runner places and would participate as an official charity partner of the Standard Chartered Hong Kong Marathon 2027, raising funds for programs supporting local girls and students.
San Diego Sports 760 will broadcast San Diego State Athletics' men's home basketball exhibition games against Southern California on October 23, 2026, and Long Beach State on October 28, 2026.
Nike became the official kit partner of Mumbai Indians’ women’s and men’s teams beginning with the 2027 season, covering match, training and sportswear gear.
Technogym says it has maintained a training partnership with ACSM since 2019, including webinars and in-depth articles promoting wellness.
Seiko teamed up with Rowing Blazers and vintage watch expert Eric Wind of Wind Vintage on two limited-edition Seiko 5 Sports Rally Diver watches.
ESPN, Starlight Children’s Foundation and Connecticut Children’s held a Halloween hospital celebration featuring the debut of ESPN/Mickey & Friends gowns and pants, Mickey Mouse visits and activities for patients and families.
Brentford announced that its home Premier League matches against Arsenal, Manchester City and Newcastle United would be broadcast live by Sky Sports or TNT Sports, with additional Sky Sports coverage for away matches at Coventry City and Arsenal.
WWE states that weekly episodes of Main Event are available on Rumble.com and Rumble’s mobile and connected TV apps as part of Rumble Sports’ lineup.