FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Lane Crawford’s J∞Quality edit pairs Japanese craftsmanship with Spiber’s Brewed Protein™ fibre, creating a material-focused cross-brand activity.
Lane Crawford’s New Thread programme features Spiber’s Brewed Protein fibre and J∞Quality’s advanced Japanese sewing and processing technology, alongside an exhibition and made-to-order services.
TURN THE BUZZ INTO A PLAN