THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Solutions Group announced a strategic partnership with Sunset Hospitality Group under which its UAE-born dining, nightlife, and entertainment concepts benefit from Sunset's international platform.
Familia Torres worked with MMI, Dubai Duty Free and Emirates Leisure Retail on an exclusive Celeste Crianza edition sold through Dubai Duty Free and featured in Emirates Leisure Retail food-and-beverage outlets at Dubai International Airport.
Standard Chartered launched a cryptocurrency trading solution for affluent clients, enabled through collaboration with SC Ventures-backed Zodia Markets and regulated by VARA.
Yves Durif and Selima Optique created limited-edition sunglasses in Yves Durif's signature ivory hue, sold exclusively at the Yves Durif Salon at The Carlyle.
Young Soles joined the Eco Collective, a multi-brand sustainability community that promotes participating brands and offers a shared 15% discount code across the collective.
Self-Portrait’s inaugural Residency with Christopher Kane produced a 30-look collection designed at the brand’s London studio and sold through Self-Portrait’s retail and distribution network.
PQ Swim's product page describes the Platinum swimwear line as inspired by a partnership with Brazilian designer Solange Ferrarini.
NAHMIAS and Formula 1 created a new apparel collection blending F1 racing culture with modern streetwear, sold through the F1 Store, NAHMIAS websites and a Miami pop-up.
Resorts World Sentosa and Horizon Production will stage Cao Yang’s first solo Singapore concert at Resorts World Convention Centre.
Bodegas Muga's Club de los 300 developed its seventh solidarity project with SAUCE ONG in Cambodia, supporting more than 200 people with disabilities through mobility, training, entrepreneurship and medical-transport initiatives.
Virgin Atlantic relaunched a replica of Princess Diana’s Fly Virgin Atlantic jumper as a limited product collaboration supporting Save the Children. Tourvest operated the retail store and waived its retail fee; £10 from each jumper sold was donated to Save the Children.
Elche CF Femenino and AMACMEC launched the “Juntas en cada batalla” campaign for breast-cancer awareness and fundraising. Elche designed a special pink-ribbon shirt signed by the first-team players, which will be raffled among people who make a donation to AMACMEC. The raffle closes on 21 October.
Urban Outfitters announced an expanded Sol de Janeiro beauty offering and described Urban Outfitters as a natural partner for the brand.
Mondelēz’s Cadbury Dairy Milk and cosmetics brand MCoBeauty created a reciprocal confectionery-and-beauty collaboration, including a watermelon chocolate block and a chocolate-inspired cosmetics collection sold exclusively through Woolworths.
The Crème Shop lists a Hello Kitty & Friends product in its official “Collabs” collection: a Peach Glow Capsule Serum sold as a co-branded beauty product.
MotoGP and Repsol begin a partnership in 2026. Repsol becomes the official lubricant supplier to Moto2 and Moto3, headlines one MotoGP Grand Prix each season, and receives trackside presence throughout the calendar.
SoulCycle and CELSIUS announced a national partnership under which CELSIUS becomes SoulCycle’s exclusive energy-category partner, with products sold at studios and dedicated rides, product experiences, community programming and content planned throughout the year.
Persol and Olivetti created a limited-edition eyewear collection combining Persol craftsmanship with Olivetti industrial design.
Shure and Zoom introduced IntelliMix Room Kits and the IntelliMix Foundation System to support Zoom Rooms in workplace and higher-education environments.
CUCKOO Malaysia and Samsung Malaysia formed a strategic partnership and introduced the CUCKOO Smart Healthy Home Co-Created Programme with Samsung, a shared smart-home initiative.
Fashion Angels entered a licensing opportunity with the YouTube property Trinity and Beyond, with anticipated products including arts-and-crafts kits, backpacks, stickers and stationery. Semaphore Licensing Solutions represented the talent property.
SWISS and Metafuels entered a collaboration to promote the development and scaling of synthetic sustainable aviation-fuel solutions.
MotoGP announced a new partnership under which Repsol becomes the official lubricant supplier to Moto2 and Moto3 from the 2026 season. The agreement also gives Repsol title-sponsor and trackside rights within MotoGP.
[solidcore] announced member partnerships with wellness, beauty, nutrition and wearable brands, including a WHOOP workout integration. A separate official post also documents an ongoing partnership with BEAM for Black emotional health and wellness.
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