THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Ninja and Tom Brady launched the Tom Upgrady campaign, surprising Boston-area families with Ninja outdoor products and backyard upgrades.
Elakai Outdoor and Shark Discoveries partnered to create media and advertising content for Elakai's premium outdoor games, with Kevin Harrington identified in the announcement.
The Philadelphia Flyers announced that Bob Kelly and Simon Gagne will be inducted into the Flyers Hall of Fame during a pregame ceremony ahead of the Flyers Hall of Fame Game presented by Ticketmaster on February 27, 2027, when Philadelphia hosts the San Jose Sharks.
Shark Beauty partnered with actress, director, content creator and CYKLAR founder Claudia Sulewski on the limited-edition Celestial Skies Collection, available exclusively at Sephora.
Ferrero announced a partnership with Tom Brady for its 2026 soccer promotion, including a $1 million grand prize. Separately consulted sources document Brady’s ongoing multi-year global ambassador partnership with SharkNinja and FOX Sports’ 2026–2027 campaign featuring Brady and Michael Strahan.
Amanwana collaborates with Konservasi Indonesia on a whale shark conservation initiative allowing guests to adopt a whale shark and support conservation research.
Lufthansa Technik and partner Surventis are testing next-generation AeroSHARK film patches on a Lufthansa City Airlines Airbus A319 operating between Munich and Hamburg.
Young guests at COMO Maalifushi can join a COMO Journey focused on learning about sharks.
The San Jose Sharks and SAP announced a partnership extension and naming-rights agreement for SAP Center.
The San Jose Sharks teamed up with Volta to install electric-vehicle charging stations.
The San Jose Sharks welcomed Southwest Airlines as a team partner.
Sharks Sports & Entertainment named Coca-Cola its non-alcoholic beverage partner.
Lufthansa Technik is testing AeroSHARK on an Airbus A330 supplied by Discover Airlines while Mastercard supports the current project phase. Lufthansa Technik and Surventis developed the aviation surface film, and the companies are jointly pursuing certification for A330 aircraft.
The official partnership-announcements page lists ongoing or previously announced relationships with NetApp, Southwest Airlines, SAP, Volta and Coca-Cola, including data infrastructure, airline, naming-rights, EV charging and beverage partnerships.
The Sharks' partnerships page describes a co-innovation approach and provides partner statements confirming relationships with SAP, Technology Credit Union, Coca-Cola and NetApp.
Aven became the San Jose Sharks’ official home equity credit card partner in a multi-year partnership.
Joby Aviation became a partner of Sharks Sports & Entertainment.
McLaren’s official Racing page highlights SharkNinja’s shared commitment and identifies the relationship as partner content.
A COMO Journey at COMO Maalifushi will give young guests an opportunity to meet and learn about sharks. The supplied page does not name the external partner or participants.
NetApp supports the Sharks with data infrastructure and fan-connection capabilities.
Reyes Coca-Cola Bottling is described as having a long-term relationship with the Sharks and Barracuda.
SAP is described as a Teal Inner Circle partner, with the SAP Center naming-rights relationship also listed in the partnership announcements.
Technology Credit Union is identified as a Teal Inner Circle member with an ongoing relationship with the Sharks.
Aven became the Sharks’ official home equity credit card partner in a multi-year partnership.
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