THE BRAND COLLABORATION WIRE

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BRAND COLLABORATIONSWhat’s
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BRAND COLLABORATIONS

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Shanghai Museum × NEON Group Limited × China Eastern Airlines × Hyatt Hotels Group × Shanghai Jiushi Group × Trip.com / Ctrip × Bailian Group × Shanghai Media Group × Shanghai Construction Group × Jin Jiang International × Laofengxiang

Shanghai Museum expands exhibition, travel and hospitality collaborations

The official museum page says Shanghai Museum and multiple named organizations signed exhibition cooperation memoranda for the 2026 Machu Picchu exhibition. A separate official page documents a strategic cooperation framework with China Eastern covering ticket-and-flight products, cultural products, transport and aircraft livery; another documents the museum’s coffee and pastry collaboration with Hyatt.

Shanghai, ChinaMuseums & Culture
01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

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