FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Serta Hospitality supplies and partners with named hotel groups across the hospitality sector, including Hilton, Marriott, Choice Hotels, Best Western, Omni and MGM Resorts.
Serta entered a commercial partnership with the King Pro League as its Official Smart Sleep Partner for the league's 10th anniversary.
For the Resort 2026 presentation, Max Mara and E. Marinella revealed archival prints from 1951, applied to four Whitney Bag styles and five silk scarves.
For Resort 2026, Max Mara collaborated with Neapolitan tie-maker E. Marinella to reveal archival prints from 1951 across four Whitney Bag styles and five silk scarves.
TURN THE BUZZ INTO A PLAN