THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
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BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
OMY’s official partnership page presents collaborations with named fashion, beauty, food, retail and lifestyle brands to create exclusive collections and bespoke products.
Slip's official collaborations page says, “We are honored to have collaborated with some of our favorite brands,” and lists named partners across beauty, fashion, retail, hospitality and culture, including Victoria Beckham Beauty, OUAI, Coachella, Mumm Champagne and others.
POV Beauty expanded from direct-to-consumer distribution into Sephora, launching its full lineup across Sephora U.S. stores and selected Canadian doors.
Shark Beauty partnered with actress, director, content creator and CYKLAR founder Claudia Sulewski on the limited-edition Celestial Skies Collection, available exclusively at Sephora.
Haus Labs by Lady Gaga states that its current product line is sold through hauslabs.com and its exclusive retail partner, Sephora, across the United States, Canada, the United Kingdom and Europe.
Westfield London’s current events page lists named partner and tenant activations including John Lewis fashion showcases, Valentino Vendetta, Victoria’s Secret PINK, Chipotle Student Tuesdays, Nike Shop NikeSkims IRL and Sephora appointments.
Sephora offers makeup appointments at Westfield London as an ongoing tenant activation.
Sephora became a founding partner and Official Beauty Partner of the Golden State Valkyries, with naming rights to the team’s performance center and presenting-partner status for Content Day and Training Camp.
Sephora became the exclusive beauty partner of the Athletes Unlimited Softball League and presenting sponsor of its championship series, with a glam suite and fan-experience enhancements.
Sephora became the Warriors’ official fragrance partner and Chase Center’s official fragrance partner, the presenting beauty partner of the Warriors Dance Team, and a founding partner of the Valkyries, including naming rights to the Sephora Performance Center.
Sephora, TikTok and Digitas launched an incubator-style program connecting Sephora Accelerate brands with TikTok creators through educational training on creator content and social commerce.
Sephora Summer Club × The William Vale × Isla Bella Beach Resort
Toronto Tempo × Nike: inaugural Explorer jersey