THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Selfridges describes the Bay Garnett x Oxfam collaboration and says the pop-up can be found in its Corner Shop space. The source is an archived editorial page, so no current-date claim is made.
Selfridges documented the Air Dior partnership, bringing together Dior haute couture and Jordan sportswear through a Corner Shop retail activation.
Selfridges describes a multi-layered cultural collaboration between the Vasarely Foundation, Paco Rabanne and Selfridges, presented through the Selfridges Corner Shop.
Swarovski's official collaboration index documents the 2026 Vienna Opera Ball tiara, its continuing Fusalp co-created ski-garment relationship, Disney x Swarovski at Selfridges, and other named cultural and entertainment collaborations. The page also identifies Swarovski as official sponsor of the Champs-Élysées Illuminations for the 2025 holiday season.
Selfridges is hosting a Corner Shop concept featuring Saudi Arabia and its creative talents in partnership with Milaf, a PIF company.
Jellycat turns a British favourite into an interactive Fish & Chips collection and in-store experience.
Selfridges × Malik Acid × Katie Stout Imagination Café
Selfridges × Prada Beauty × YSL Beauty × The Ordinary