FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Seiko 5 Sports announced two limited-edition collaboration watches with FTC, a skate brand celebrating its 40th anniversary. The models were scheduled for release on July 10, 2026, in Japan and the United States.
Seiko Watch Corporation appointed Major League Baseball player Shohei Ohtani as global ambassador of the Seiko brand, expanding an existing Japan relationship into a global agreement.
Shohei Ohtani was appointed global ambassador of Seiko in April 2026, expanding a relationship that began in Japan in 2016. The activation includes new promotional videos and advertising visuals for Seiko Prospex and King Seiko.
TURN THE BUZZ INTO A PLAN