THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

China Life Insurance × China Construction Bank × ICBC × Agricultural Development Bank of China × Agricultural Bank of China × Bank of China × China Post × CITIC Group × JD.com × Tencent × Huawei × FAW Group × SPIC × CRRC × China National Nuclear Corporation × China National Petroleum × China Railway Group × Ansteel Group × China Aerospace × China Southern Airlines × China Merchants Group × China Resources × China Huaneng × China Communications Construction Company × Sinopharm × China Tourism Group × COFCO

China Life Insurance maintains strategic cooperation partnerships with named institutions

China Life’s official 2024 corporate responsibility report states that it has established strategic cooperation relationships with 59 enterprises and institutions, and lists numerous named partners.

Financial Services

The Ivy Collection × Cointreau

The Ivy Collection partners with Cointreau for Cool Britannia cocktails

The Ivy Collection partnered with Cointreau to create two limited-edition cocktails for its Cool Britannia menu: Champagne Supernova and Spice Girls.

Restaurants

Viktor&Rolf × L'Oréal

Viktor&Rolf’s ongoing fragrance collaboration with L'Oréal

Viktor&Rolf and L'Oréal maintain a long-running collaboration in the luxury fragrance segment, including the Flowerbomb and Spicebomb franchises.

Beauty

Universal Studios Japan × Japan Airlines Co., Ltd.

Japan Airlines remains a Universal Studios Japan marketing partner

Universal Studios Japan’s official partner roster identifies Japan Airlines as a marketing partner and states that Japan Airlines presents Despicable Me: Minion Mayhem.

Osaka, JapanTheme Parks & Attractions

Wagamama × Buldak

Wagamama collaborates with Buldak on two spicy dishes

Wagamama launched a collaboration with Korean hot-sauce brand Buldak featuring Buldak fire wings and Buldak bibimbap. The dishes were also supported by a launch tasting activation.

Restaurants

Jumeirah × Café Spice Namasté × Darjeeling Express × Brilliant Gastro × Benares in Mayfair × Mario Perera × Martin Haidar

Jumeirah Carlton Tower presents A Taste of Diwali with South Asian chefs

Jumeirah Carlton Tower's A Taste of Diwali brings together outside chefs Cyrus Rustom Todiwala, Asma Khan, Dipna Anand and Sameer Taneja with Jumeirah chefs for a limited-edition culinary programme, culminating in a Diwali celebration.

London, United KingdomHotels & Resorts

Image for Universal Studios Singapore and Illumination collaboration

Universal Studios Singapore × Illumination

Illumination’s Minion Land

An ongoing park land based on Illumination’s Despicable Me and Minion characters.

Singapore, SingaporeTheme Parks & Attractions

Image for Kempinski Hotels and The Apurva Kempinski Bali and Yacht Sourcing collaboration

Kempinski Hotels × The Apurva Kempinski Bali × Yacht Sourcing

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

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TURN THE BUZZ INTO A PLAN

The Chinwagy
Buzz.

Explore the collaborations.

Start with a brand.

China Life Insurance maintains strategic cooperation partnerships with named institutions

The Ivy Collection partners with Cointreau for Cool Britannia cocktails

Viktor&Rolf’s ongoing fragrance collaboration with L'Oréal

Japan Airlines remains a Universal Studios Japan marketing partner

Wagamama collaborates with Buldak on two spicy dishes

Jumeirah Carlton Tower presents A Taste of Diwali with South Asian chefs

Illumination’s Minion Land

The Apurva Kempinski Bali × Yacht Sourcing: Spice Route Voyage

Four Seasons Punta Mita × Chef Justin Paul: The Spice Coast

Virgin Atlantic × Bacardi Spiced

Explore the collaborations.

Make the Buzz yours.

Know first.
Then know where to go.

Explore the collaborations.

Start with a brand.

China Life Insurance maintains strategic cooperation partnerships with named institutions

The Ivy Collection partners with Cointreau for Cool Britannia cocktails

Viktor&Rolf’s ongoing fragrance collaboration with L'Oréal

Japan Airlines remains a Universal Studios Japan marketing partner

Wagamama collaborates with Buldak on two spicy dishes

Jumeirah Carlton Tower presents A Taste of Diwali with South Asian chefs

Illumination’s Minion Land

The Apurva Kempinski Bali × Yacht Sourcing: Spice Route Voyage

Four Seasons Punta Mita × Chef Justin Paul: The Spice Coast

Virgin Atlantic × Bacardi Spiced

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.