THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
SKIMS, co-founded by Kim Kardashian, entered a multiyear partnership making it the official underwear partner of the NBA, WNBA and USA Basketball.
Nike and SKIMS’ NikeSKIMS collaboration expands into outerwear and introduces a University Red colorway, with global availability beginning October 22.
SKIMS and Nike launched NikeSKIMS, a shared brand and product line combining SKIMS’s body-confidence positioning with Nike’s athletic-performance expertise.
Westfield London lists an ongoing NikeSKIMS in-person retail experience, “Shop NikeSkims IRL,” from May 21 through December 31, 2026.
Roberto Cavalli and SKIMS present a limited-edition swimwear and chiffon cover-up collection combining Cavalli prints with SKIMS swim silhouettes. The page directs customers to exclusive boutiques in Europe, the Americas and the Middle East.
Westfield London’s current events page lists named partner and tenant activations including John Lewis fashion showcases, Valentino Vendetta, Victoria’s Secret PINK, Chipotle Student Tuesdays, Nike Shop NikeSkims IRL and Sephora appointments.
NikeSKIMS introduces Studio Stretch across eleven silhouettes.