FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
SFI worked with EB Denim to recreate the brand's signature upcycled denim aesthetic in the Unraveled Two collection, using SFI design and wash expertise, Artistic Milliners fabrics and Los Angeles production partners.
Orangetheory Fitness of North Texas entered a multi-year partnership with North Texas SC covering matchday activations, stadium LED signage and a sponsored halftime FLEX CAM segment.
Quince operates an ongoing partner-offers program in which customers shop through named partner links and earn Quince credit.
Four Seasons Hotel Hampshire announced seasonal English-summer programming, including a guest birdwatching experience using newly launched SWAROVSKI OPTIK CL Companion binoculars and summer pod dining available through September 30, 2026.
Epic and Disney launched a Star Wars-themed Fortnite season, an in-game premiere of Star Wars: Tales of the Underworld and account-linking rewards.
Burger King partnered with Lucasfilm around Star Wars: The Mandalorian and Grogu, launching themed menu items, packaging and a Mandalorian-themed toy at participating U.S. restaurants.
Alstom received a five-year contract extension to operate and maintain the Innovia automated people mover at Hartsfield-Jackson Atlanta International Airport, continuing its partnership with the City of Atlanta.
TURN THE BUZZ INTO A PLAN