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Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
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Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
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Virginia Tech Athletics directs fans to SeatGeek, identified as its official fan-to-fan marketplace, for ticket options for the Georgia Tech game.
San Diego FC will host Fan Appreciation Night presented by Snapdragon at Snapdragon Stadium on October 24, 2026, during its match against Seattle Sounders FC.
Little Caesars returned as Official Pizza Sponsor of the NFL for the 2026 season, featuring partnerships with Justin Jefferson, Jared Goff and George Kittle, 21 local team partnerships, and a Love Kitchen event conducted with the NFL and Seattle Seahawks.
Nordstrom announced an exclusive Bowie80 partnership with the estate of David Bowie, including immersive shops at its Chicago, NYC, and Seattle flagships and exclusive and limited-edition collections from named fashion brands.
The Venetian Resort Las Vegas entered a multi-year partnership with the Vegas Golden Knights, receiving official-partner status, in-arena branding and presenting sponsorship of the VIP Dream Seats.
Pip Pop reported partnering with the Alzheimer’s Association around the Walk to End Alzheimer’s and contributing $150,000 from Purple Heart earring purchases to Alzheimer’s research and care.
China Eastern and Alibaba Qwen launched an AI-powered aviation-travel service in the Qwen app, enabling customers to search flights, join the airline’s membership program, book and pay, select seats, check in and review itineraries.
LoveShackFancy and Pottery Barn expanded their existing partnership with a debut LoveShackFancy for Pottery Barn collection spanning tabletop, bedding, bath textiles, decor, wall and window coverings, flooring and seating.
Seattle Orcas named Atlassian a Principal Partner and lead arm sponsor of the 2025 season jersey, with a jersey reveal activation at the King County Big Backyard 5K Fan Fest.
Seattle Storm and KAGR announced a multi-year agreement covering data, analytics, technology, strategic consulting, and fan-experience improvements.
Trupanion formed a collaborative advisory board with the CDC and named pet and animal-health partners to launch a Pet & Public Health Early Warning & Detection System centered on Trupanion’s Veterinary Portal data.
Alaska Airlines partnered with Renee Erickson and Brady Ishiwata Williams to develop chef-led dining for Aurora travelers on European and Asian routes.
Stanley 1913 announced its first NBA-athlete partnership with Devin Booker and launched a limited-edition collection spanning hydration products, barware and pet accessories.
Delta and Amazon announced a long-term collaboration to introduce Amazon Leo connectivity on Delta aircraft and expand Delta Sync Wi-Fi and seatback experiences.
Brooks added NFL wide receiver Cooper Kupp, WNBA forward Maddy Westbeld and Premier League footballer Oscar Bobb to its global athlete ambassador roster. The partnerships include global storytelling, content initiatives and engagement with runners.
The PEL official Weibo post, reported by Sina, names OnePlus as chief partner, Dongpeng as official functional-drink partner, Snapdragon as special partner, and additional ecosystem and industry partners for the 2026 Summer Finals.
Zero Hash announced that it is integrating Tempo, a blockchain built for stablecoin payments, and that Tempo granted Zero Hash a validator seat on its network.
Seattle Sounders FC named Umpqua Bank its Official Banking Partner and launched a community-focused Umpqua x Sounders FC Small Business Accelerator Program.
Seattle Orcas partnered with BlockDAG to support digital content and fan-engagement platforms through an Official Blockchain Partner relationship.
Seattle Orcas extended UST's role as Principal Partner for the 2025 MLC season, including jersey, digital, broadcast and in-venue branding.
Seattle Orcas and Virginia Mason Franciscan Health partnered on community health programs, wellness initiatives, fan screenings and health education.
The Phillies announced that Philadelphia Insurance Companies will become the presenting sponsor of the Philadelphia Insurance Club, a premium seating destination behind home plate at Citizens Bank Park.
Seattle Seahawks and Lumen Field hospitality partner Levy introduced new 2026 gameday food and beverage offerings, including the JSN Menu created with wide receiver Jaxon Smith-Njigba. The menu is served at Lumen Field on multiple date ranges during the season, with one item presented in a collectible JSN wide receiver glove container.
Nashville SC announced a multi-year partnership with SeatGeek beginning in 2027. SeatGeek will power ticketing at GEODIS Park and for Nashville SC’s MLS NEXT Pro affiliate, while also serving as an intelligence partner supporting the club’s live-entertainment operations and fan experience.
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