THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Houston Press reported that PURPLE Brand held its own rodeo in partnership with Crown Royal Marquis, featuring drinks, mariachi performances, bull riding, food, athletes, artists, and influencers.
Scapia announced a partnership with Royal Challengers Bengaluru as an Official Partner for the 2026 cricket season.
Vortex Racing and EK Chain continued their sponsorship and support of Royal Enfield’s all-women Build.Train.Race. program for the 2026 racing season.
EgyptAir’s official partner page documents codeshare cooperation with a named group of international airlines to extend destination access and customer benefits.
The partnership provides reciprocal travel benefits, including accommodations, meals and discounts, across Hard Rock and Seminole casinos, hotels and cafes and Royal Caribbean and Celebrity Cruises vacations.
Royal Air Maroc and Malaysia Airlines signed a codeshare agreement intended to improve connectivity and broaden travel benefits across Africa, Europe and Asia.
Royal Air Maroc’s official partnership page lists its airline partners and describes shared codeshare benefits including through-check-in, single-ticket itineraries, Safar Flyer mileage earning and partner-lounge access.
The Royal Ballet and Opera partnered with Paul Smith as its official Christmas Partner, with a Christmas tree at the heart of the collaboration.
The Royal Tearoom at Atlantis The Royal partnered with Jo Malone London for “Blooming with Purpose,” a bespoke afternoon-tea experience translating Jo Malone London fragrance notes into a culinary journey and immersive fragrance moments, with a complimentary Jo Malone London gift. The activation supports Breast Cancer Awareness Month.
Royal Copenhagen created a limited-edition Anniversary Mug illustrated by HM Queen Margrethe for the brand’s 250th anniversary.
REISS and The Royal Ballet launched an exclusive partnership blending REISS design with ballet, movement and performance. The resulting collection was presented in four capsules, with 10% of sales donated to the Royal Opera House Covent Garden Foundation.
Royal Crown Derby created two bespoke tableware ranges for Cobblers Cove Hotel, designed to match the hotel’s aesthetic and guest dining experience; the collections were also made available for guests to purchase.
Emirates Woman reports that Noble Panacea launched in the region through an exclusive partnership with AEON Clinic, an aesthetics and longevity clinic at Atlantis The Royal.
Essentiel Antwerp continued its collaboration with the Royal Academy of Fine Arts Antwerp and student Paula Van Dyck to create a capsule collection reinterpreting pieces from her second Bachelor collection.
Bombay Sapphire expanded its long-term partnership with Royal Albert Hall through a branded blue bar and a cocktail menu featuring The Jewel, created exclusively for the venue.
Major League Cricket identified Cognizant, Stake, Remitly, Lexus and Royal as continuing sponsors supporting the 2025 season through strategic partnerships and activations.
The 2026 Build.Train.Race. program has confirmed R&G as its sole protection supplier, while Vortex Racing and EK Chain announced continued support for the season.
The Frick’s 2026–27 concert season includes a continuing partnership with The Juilliard School and Royal Academy of Music, presenting weekday lunchtime concerts and involving Royal Academy musicians in Matthew Aucoin’s curated programmes.
Royal Jordanian renewed its sponsorship agreement with the Jordan Basketball Federation and will continue as official carrier of Jordan’s national basketball teams.
Royal Air Maroc states that it establishes partnerships with airlines to broaden destinations and connections, including named partners such as JetBlue, American Airlines, Kenya Airways and Qatar Airways.
eL Seed collaborated with Le Royal Monceau in Paris on the Love Paris exhibition, reviving the Declaration sculpture as a tribute to the city.
San Francisco Ballet announced a season featuring world-premiere commissions from Bobbi Jene Smith and Or Schraiber and William Forsythe, plus Mere Mortals touring engagements with Edinburgh International Festival and Sadler’s Wells featuring live collaborations with Floating Points and orchestras.
Bank of America became the official Touring Partner of The Royal Ballet for 2026, supporting the company’s international touring programme across the UK, Japan and Singapore.
Royal Opera House Muscat’s Joint Orchestra initiative brings Omani orchestras together with invited international orchestras to rehearse, perform and learn as one ensemble.
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