THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
AT&T’s official 2026 sponsorship page names Broccoli City, ONE Musicfest and Roots Picnic as festival partners, with presenting-sponsor roles, customer ticket access, meet-and-greets, lounges, giveaways and other on-site activations.
AT&T’s 2026 music program includes presenting sponsorships and on-site customer activations at Broccoli City, Roots Picnic and ONE Musicfest, including lounges, meet-and-greets, fast-pass access and giveaways.