THE BRAND COLLABORATION WIRE
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BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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Rolex has been the title sponsor of the Rolex Shanghai Masters since 2009, making the tournament’s naming and sponsorship relationship with Rolex a qualifying collaboration.
Weiwuying’s official sustainability account identifies Rolex as a partner in bringing world-class performances to the center and advancing preservation of Taiwan’s and the world’s cultural heritage.
Our Partners / Partners and Official Suppliers
The Metropolitan Opera’s official 2026–27 season announcement says The Met: Live in HD is in partnership with Rolex. It also identifies PBS and the WNET Group in the associated broadcast distribution relationship.
Teatro alla Scala identifies Rolex as the Main Sponsor of the Season and as the exclusive timepiece and main partner of the Teatro alla Scala Museum.
Rolex identifies the Rolex SailGP Championship as a relationship in which Rolex is Title Partner and Official Timepiece, paired with a global sailing championship and spectator experience.
Rolex and Teatro alla Scala maintain a long-term cultural sponsorship and institutional museum relationship. Rolex is identified as the theatre’s Main Sponsor and Exclusive Timepiece since 2006, and has supported the La Scala Theatre Museum since 2020.
Rolex states that Roger Federer partnered with the brand in 2001 and became its global ambassador through the enduring relationship.
Teatro alla Scala publishes a current list of named corporate partners, sponsors, official suppliers and supporters across its season, artistic projects, museum, children’s programming, ballet company and corporate subscriptions.
Rolex, a partner of SailGP since the league’s inception, expanded its commitment as the first title partner for the 2026 competition, renamed the Rolex SailGP Championship. The consulted page lists 2026 season news including the Geneva event on September 16, 2026.
Rolex identifies Priyanka Chopra Jonas as a 2026 Rolex Testimonee, establishing an official commercial ambassador relationship.
Rolex states that Roger Federer partnered with the brand in 2001 and is a global ambassador, describing the relationship as an enduring collaboration based on shared values of excellence and precision.
Rolex’s official tennis page lists the Laver Cup among its supported tournaments and gives the 2026 edition dates as September 25–27 in London.
Rolex identifies Roger Federer as a global ambassador and describes the enduring relationship between Federer and the brand.
Goodwood Revival’s 2026 edition is presented by Dunlop and supported by a named partner programme spanning premium, official, timing and event partners. The official event page describes the 2026 edition as taking place from 18–20 September 2026 at Goodwood Motor Circuit.
Rolex’s current official sports programme covers sponsorship relationships across tennis, equestrianism, golf, motorsport and yachting.
Rolex’s long-term partnership with Goodwood Revival continues with the 2026 edition of the historic motor-racing event.
Rolex continues its partnership with the 24 Hours of Le Mans and marks the 25th anniversary of the relationship in 2026 as Major Partner and Official Watch.
Rolex became the Official Timepiece of the Serpentine Pavilion in 2026, extending its arts and architecture partnerships into a new institutional relationship.
ATP Tour and Lexus extended their multi-year partnership, with Lexus continuing as Official Car Partner at the Nitto ATP Finals and Rolex Paris Masters and across a global tournament portfolio.
DP World Tour × Rolex partnership extension
Rolex becomes Official Timepiece of the Serpentine Pavilion.
Rolex continues its global tennis partnership at the 2026 US Open.