THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Super Smalls created MLB-inspired DIY jewelry kits and headbands representing teams including the Atlanta Braves, New York Yankees, Houston Astros, San Francisco Giants and Los Angeles Dodgers.
Fashion Angels entered a licensing opportunity with the YouTube property Trinity and Beyond, with anticipated products including arts-and-crafts kits, backpacks, stickers and stationery. Semaphore Licensing Solutions represented the talent property.
Gap Beauty introduced Bliss in eau de parfum and expanded the assortment into hand cream and body lotion, representing Gap’s own move from fashion and fragrance into body care.
Stance and Pendry Hotels created a collaboration representing Stance's first partnership with a hospitality brand.
Represent documented a collaboration with Mötley Crüe that included a co-created fashion capsule and a pop-up at the Viper Room.
Pacsun and Aleali May created a unisex apparel collection representing ten NFL teams, combining designer fashion with NFL fandom.
At the opening ceremony of the 2025–2026 Chinese Volleyball Super League, an Anta Group sports-resources executive spoke as the league’s sponsor representative after the sponsorship agreement was completed.
Zoë Chicco teamed up with actress and singer Cynthia Erivo on the Chrysalis capsule collection, centered on butterfly motifs representing growth and transformation.
Eleventy Milano partnered with E1 Team Miami to provide tailored corporate daywear for the 2025 E1 Series, including representation in the Ocean Club VIP Hospitality setting.
Beauty Independent reporting states that Macy's joined forces with AMP Beauty to showcase beauty brands led by underrepresented founders, with Teluris included among the brands brought to Macy's website.
The Lulo Project announced a partnership with Fifty Two Showroom to represent the brand and manage U.S. sales, a named B2B fashion partnership.
END. and Represent 247 created a nine-piece capsule collection of apparel with bespoke co-branded graphics.
French designer Pierre Favresse helped create Assouline's Library Collection, a line of library objects and home fragrances, representing Assouline's first foray into objects and fragrance.
Universal Destinations & Experiences hosted a three-day summit at Universal Epic Universe for 40 college students representing CodePath, Urban Arts, Heights Philadelphia and UCF Rosen College. The program used the theme park as an interactive learning lab focused on creativity, technology and career exploration.
Il Lombardia and Crédit Agricole Italia are presented as partners in a documentary covering Strade Bianche, Milano-Sanremo and Il Lombardia. The documentary features representatives of both Crédit Agricole Italia and RCS Sport and highlights the bank’s support for the cycling events.
Betches Media signed Creative Artists Agency for representation across entertainment and media verticals, including television, film, live experiences and global brand partnerships.
dunhill and BAFTA host the Pre-BAFTA Filmmakers Dinner and extend their collaboration through BAFTA Elevate, a programme supporting mid-career documentary and specialist factual filmmakers from underrepresented backgrounds.
A Wall Street Journal publication page identifies a content-licensing partnership with OpenAI and a data partnership between Dow Jones and Polymarket, both representing named commercial relationships involving the WSJ publisher.
SiriusXM Media and YouTube formed an advertising partnership connecting YouTube’s audio ad inventory with SiriusXM Media’s audio advertising ecosystem in the United States.
Clinique created the Co-Lab platform with 51 participants representing every U.S. state; its diary films were shot and directed by Rikki Wright in partnership with Clinique and the Co-Lab members.
FAW reported that it had forged a partnership with VOGUE and become the official partner of the fashion magazine, representing a named cross-industry commercial relationship between an automotive group and a fashion-media brand.
Manchester United has launched a United x SPZL collection with adidas, representing a fashion collaboration between the football club and its named apparel partner.
Pekema announced an MoU with China Dongfeng Motor Industry Import & Export Co., Ltd., representing Dongfeng Motor Corporation, to market and assemble the DONGFENG S31 EV in Malaysia and support exports to Southeast Asia.
Piaget and watch platform Wristcheck collaborated on a limited edition of 30 Altiplano Ultimate Automatic watches, with both brands represented on the caseback engraving.
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