Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Explore the collaborations.
Preparing the latest collaboration stories…
01The Buzz
What brands are creating together.
02The Calendar
When you can go.
03The Globe
Where you can go.
04The Swag Bag
What you can collect.
05Major Events
The wider world around it.
THE BUZZ NEVER STOPS
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TURN THE BUZZ INTO A PLAN
Know first. Then know where to go.
BRAND COLLABORATIONS
Explore the collaborations.
Find the brands, what they created together and where to experience it.
FIND A COLLABORATION
Start with a brand.
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
1Choose a brand
All tracked brands appear here. A brand without a published story may have no Buzz results yet.
2Choose a category
More specific categories
3Choose a city
Leave this at All cities for worldwide or online collaborations.Optional: fine tune your results Status · keyword
Real Madrid and ELITE Solar signed a collaboration making ELITE Solar an official sponsor and provider of solar panels through 2029, with sustainability and innovation initiatives.
Real Madrid renewed its Mahou San Miguel sponsorship through 2033, retaining Mahou Cinco Estrellas and Solán de Cabras while adding Vamos by Mahou and expanding activation across teams and regions.
Real Madrid announced an alliance with IREN, describing the relationship as an official sponsorship focused on community, innovation, and technological progress.
Real Madrid named Uber Eats its official delivery partner in Spain through June 2029. The launch includes joint campaigns, digital initiatives, and a Callao pop-up where fans can sample five ReMontaditos recipes inspired by iconic Real Madrid matches.
Abbott and Real Madrid collaborate through the Abbott-Real Madrid Innovation Lab on sports-health research, nutrition and athlete performance. Abbott also works with the Real Madrid Foundation on malnutrition screening, education and nutrition support.
