FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
REI and AllTrails announced a multi-year partnership offering REI members discounted AllTrails memberships, expanding the joint Better Trails Club, and hosting in-store activations across the United States.
Rails launched an AW26 pop-up on Selfridges’ third floor in London, featuring its mainline, denim and heritage collections.
Rails and The Tess Hotel joined forces on a handbag residency giving hotel guests access to a curated collection of designer handbags during their stay.
Zero Hash announced that it is integrating Tempo, a blockchain built for stablecoin payments, and that Tempo granted Zero Hash a validator seat on its network.
Kinomap, an official Golden Trail World Series partner, extended the Myoko Trail experience by making selected race trails available as high-quality geosynchronised videos for virtual training.
Hearst UK and Intrepid Travel are creating branded adventure holidays for Cosmopolitan, Men’s Health, Women’s Health and Runner’s World. Runner’s World Holidays: Croatia’s Island Trails is the first programme, with the first trip scheduled for May 2027.
Members of Houston’s men’s and women’s golf teams partnered with Chevron for a park cleanup at Memorial Park Conservancy, clearing trails and cleaning public spaces.
Aptos described partnerships and integrations with Bitso, SpherePay, Yellow Card and Coins.ph to support stablecoin payments, deposits, withdrawals and cross-border money movement on Aptos rails.
Axelar joined Ubyx as a launch partner to connect Ubyx's institutional stablecoin rails to Web3.
REI Co-op launched a National Public Lands Day initiative with the Partnership for the National Trails System. REI will donate $1 million to support trail stewardship, advocacy, volunteer engagement and youth leadership, while members and customers can vote on funding allocation and participate in trail activities.
Stripe, through its company Privy, partnered with AWS to provide wallet infrastructure and payment rails for AWS AgentCore payments, with Coinbase also involved in the first set of capabilities.
REI announced a multi-year partnership with AllTrails, a $1 million 2026 trail-support initiative with the Partnership for the National Trails System, and current or forthcoming collaborations with Intrepid Travel and illustrator Alva Skog.
Cathay Pacific and Google are researching and trialling AI-powered contrail avoidance using real-world flight data; the partners are starting a larger second phase across Cathay’s Asia and transpacific network, with Contrails.org also participating.
Transak joined the Fireblocks Network for Payments, bringing its fiat-to-stablecoin payment rails to enterprise and institutional use cases through Fireblocks.
Calm launched an in-app hub featuring co-created content and themed wellness collections developed with partners including Nissan, AllTrails and TRIP.
Regent offers a collection of culinary tours in partnership with Food & Wine Trails, led by chefs, sommeliers and cooking instructors at destinations including Andalusia and Palma de Mallorca.
Eligible Peacock subscribers can add a STARZ subscription directly through Peacock, with later plans for dedicated STARZ content rails inside the Peacock app.
TURN THE BUZZ INTO A PLAN