THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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The Snow League announced Eileen Gu as a global ambassador. The role includes helping promote inclusivity, innovation and the global visibility of competitive winter sports.
Insperity announced a multiyear brand partnership with Tiger Woods and related TGR entities; Woods serves as a brand ambassador and the partnership supports several golf and foundation events.
Exame reports that Vinícius Júnior became Havaianas' global ambassador in 2026 and that the agreement includes two collections: one inspired by videogames and another referencing his trajectory and origins.
FashionUnited reports that California-based Lulus launched a bridal capsule collection with Australian womenswear label Elliatt, describing Elliatt as a standout addition to Lulus’s collaboration roster.
FII Institute and Riyadh Municipality announced a partnership for FII10. Riyadh Municipality will serve as City Partner, support organizational efforts and provide an integrated urban experience for conference visitors.
Doha Festival City Mall and the Qatar Sports for All Federation signed a cooperation agreement to organize joint sports programs, community events and health-awareness initiatives at the mall, including the Mall Steps Challenge.
EA SPORTS FC Pro Mobile's 2026 ecosystem includes publisher-led qualification routes operated by Tencent in China, Nexon in Korea and Garena in Vietnam, alongside other partner-league pathways.
The 1883 Collective and Fighting Hawks Sports Partnerships will support North Dakota Athletics student-athletes through deal facilitation, management and support services.
Ole Miss Athletics described The Grove Collective as a key partner providing athlete-focused content, public appearances, special events and fan opportunities. Magnolia Sports Group will source NIL opportunities, while Ole Miss Sports Properties and Learfield will align businesses with the department and its student-athletes.
PUBG Esports announced 12 Global Partner Teams for the 2026 PUBG esports season, providing guaranteed PGS entry, exclusive team-edition skin releases with revenue sharing and annual team support funding.
Suzuki became a top partner of CAPCOM CUP 13 and expanded its annual esports sponsorship to CAPCOM Pro Tour 2026 Premier and World Warrior Japan.
XDOTG entered an exclusive agreement with Canucks Sports and Entertainment to operate and manage the Vancouver Surge during the 2026 Call of Duty League season.
Bank of America and Youth Sport Trust launched the UK arm of Sports with Us, combining sport, mentoring and education and supporting the expansion of Youth Sport Trust's Active in Mind programme.
JPMorganChase is funding an expanded Tech Apprentice program, including coding, AI, cybersecurity and cloud-computing bootcamps for Boston Public Schools students.
JPMorganChase is supporting a partnership that helps business owners, service organizations and community development finance institutions plan and finance ownership transitions.
Vogue reports that a collaboration with the Instagram account and clothing brand Old Jewish Men formed part of the Goop Kitchen campaign. Goop is Gwyneth Paltrow's named venture.
Singita became a group member of The Long Run, a sustainability community for conservation-led tourism businesses. The relationship supports shared conservation, community, culture and commerce objectives.
Sweaty Betty announced a partnership with The Very Group involving the launch of its sportswear collection, wellness assets and related activations.
RATIONALE became a multi-year Major Partner of The Australian Ballet, supporting the Ballet Ambassadors Program and the company’s arts and philanthropy work.
Parfums de Marly is patron of the Louvre Museum and is supporting a three-year project to restore and revive the Cressent rooms, including scenography and restoration of selected furniture.
Dagne Dover signed a two-year sponsorship with League One Volleyball, becoming LOVB’s official lifestyle bag across its Pro and Club businesses.
Sneaker News reports that Rick Owens and adidas Originals have resumed their relationship and presented an SS27 collaboration at Paris Fashion Week, including footwear, an inflatable air jacket, shorts, sweats and outerwear. The source states: “Rick Owens and adidas are back in business once again.”
Chinti & Parker created exclusive jumpers with Save the Children and states that 100% of profits from the sales are donated to the charity. The brand also reports that its initial collaboration raised more than £15,000.
Capcom announced that Street Fighter 6 was selected as one of 16 official competition titles for the inaugural Esports Nations Cup, a nation-versus-nation tournament organized by the Esports Foundation.
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