FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
ROJA’s official page describes a collaboration with Neiman Marcus Parfum, bringing ROJA’s British luxury fragrance offering to the American retailer and creating a new product.
The official ROHM page describes Turandot as a collaboration with British perfumer Roja Dove and says its 10th-anniversary exhibition was presented in partnership with Oman Post. ROHM’s official Joint Orchestra page separately documents shared projects with the Orchestra of Accademia della Scala and Armenian State Symphony Orchestra.
USC Athletics and Nike extended their partnership for 10 years through 2036.
USC Athletics announced a 15-year partnership with Learfield covering revenue generation, multimedia rights, NIL services, fan engagement and related athletics-commercial activity.
Burlington Arcade’s current homepage promotes a Mid Autumn Festival activity involving Le Café and ROJA London.
USC and Nike extended their all-sport partnership for ten years, adding NIL participation, Nike Strength equipment, bespoke basketball uniforms, retail pop-ups and bookstore transformation work.
USC Athletics expanded its partnership with Altius Sports Partners through an on-campus NIL general manager program covering education, training, compliance support and athlete-driven NIL operations.
AP Contemporary and Aspen Art Museum co-commissioned Untitled (From the Series The Language of the Enemy).
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