THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
TIFF’s official festival page identifies Rogers as the Festival Presenting Partner and Royal Bank of Canada and Visa as Major Sponsors for TIFF 50.
RBC presented the Vancouver Canucks' 2026 home opener, with pregame programming at RBC Landing, a limited-edition RBC jersey blanket for the first 10,000 fans and cardholder concessions benefits.
Major League Soccer publishes its current official corporate, broadcast, photography and community partner relationships.
MLS lists named corporate, competition, broadcast, photography and community partners on its official partner page.
MLS identifies the listed companies as its official corporate partners.
MLS’s official directory identifies its current partner relationships across corporate, MLS NEXT Pro, League Cup, broadcast, photography and community categories. The roster is evidence of multiple distinct MLS collaborations; individual deal terms are not provided on the supplied page.
L.A. Times Studio presented by RBC at TIFF
RBC collaborated with Cohere on AI research, algorithmic development and product solutions focused on safety and security, alongside RBC’s development of its ATOM foundation model.
RBC and MaRS Discovery District continued a multi-year collaboration focused on climate mitigation and nature-based solutions through community investment and innovation activity.
RBC and Live Nation Canada are redeveloping Toronto’s waterfront amphitheatre into a year-round venue.