Rinascente Florence launches temporary shops and pop-ups with BOYY, Pucci and Au Départ
Rinascente’s Florence store grand opening included exclusive temporary shops for BOYY and pop-ups for Pucci and Au Départ.
THE BRAND COLLABORATION WIRE
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BRAND COLLABORATIONS
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Rinascente’s Florence store grand opening included exclusive temporary shops for BOYY and pop-ups for Pucci and Au Départ.
Hotel Savoy developed a long-running creative alliance with Laudomia Pucci and the Pucci fashion house, incorporating Pucci designs into the hotel and creating silk scarves and other guest-facing items.
Panerai documented a joint at-sea encounter between its sailing partner Luna Rossa and the Italian Navy training ship Amerigo Vespucci, connecting competitive sailing with the brand’s naval heritage.

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