FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Prada reunites fashion, pastry, contemporary culture, private client hospitality and brand history across a new multi-floor Milan destination.
A multi-floor destination joins Prada Donna, Prada Uomo, Marchesi 1824, Osservatorio Fondazione Prada and a brand exhibition.
Prada's signature green café serving Italian-inspired food, pastries and cocktails.
Prada's London café on the ground floor of Harrods.
The new multi-floor Prada destination places fashion, leather goods, culture and Marchesi 1824 under one historic Milanese roof.
TURN THE BUZZ INTO A PLAN