FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
AERIN expanded its collaboration with Williams Sonoma and Williams Sonoma Home and introduced new collaborations with Pottery Barn Kids and Pottery Barn Teen, spanning kitchen, outdoor, home, baby, kid and teen spaces.
Pottery Barn Kids and Pottery Barn Teen launched a collaboration with Stoney Clover Lane, bringing the fashion brand into a home and kids' furnishings context through a co-created collection.
Pottery Barn Teen presents a dedicated PAC-MAN collaboration featuring room decor, bedding and wall art, giving the gaming brand a genuine move into Home & Design with a named retail partner.
LoveShackFancy and Pottery Barn expanded their existing partnership with a debut LoveShackFancy for Pottery Barn collection spanning tabletop, bedding, bath textiles, decor, wall and window coverings, flooring and seating.
TURN THE BUZZ INTO A PLAN