Pokémon Center × U-Turn Audio Turntable
Pokémon Center partnered with U-Turn Audio on a limited themed turntable featuring Pikachu artwork and a custom felt mat.
THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Pokémon Center partnered with U-Turn Audio on a limited themed turntable featuring Pikachu artwork and a custom felt mat.
ColourPop’s official collaboration collection page identifies a Pokémon x ColourPop makeup collection with eyeshadow, lip, blush and balm products. This is a named licensed collaboration rather than an ordinary shade launch.
The Pokémon Championship Series’ 2026 World Championships included PokémonXP, an expanded fan experience featuring named exhibitors and partners LEGO and Bandai.
The Pokémon Company International and ESA launched a collaboration for World Space Week 2026 linking Pokémon with ESA space-exploration missions and youth inspiration. The activation included a special Pikachu plush carried by astronaut Sophie Adenot and a ceremony at ESA Headquarters.

ANA announced three special Pokémon Jets for 2026 and a second collaboration with Pokémon GO as part of a joint anniversary project.
ColourPop's official product page presents a Pokémon x ColourPop Eeveelution collection featuring an Eeveelution eyeshadow palette, Eevee headband, character lip balms with charms, multichrome shadow sticks, liquid liners, and glitter. The page describes the set as part of the Pokémon x ColourPop collaboration.
ANA and Pokémon GO launched the second phase of their partnership to mark the service launch of Pokémon Jet Green. Special raids, gyms and time challenges are available at participating Japanese airports.

Fitbit and Pokémon Sleep are presented together in a special-edition product intended to make sleep tracking more engaging.
LEGOLAND Windsor’s 2026 LEGO Festival includes a new LEGO Pokémon Play Zone featuring LEGO Pokémon SMART Play sets and an interactive LEGO Pokémon: Trainer Center experience. The activity is a named LEGO–Pokémon collaboration presented inside a LEGOLAND resort event.
Tiffany & Co. launched a capsule collection created with contemporary artist Daniel Arsham and in partnership with The Pokémon Company.

David Jones × Pokémon × Tonies Chadstone 2026

Pokémon × ColourPop Original Collection
ANA's Blue Pokémon Jet will feature Water-type characters on a Boeing 737-800.
ANA × Pokémon GO Airport Experience

ANA's Red Pokémon Jet brings Fire-type characters to a Boeing 787-8.

Pokémon × ColourPop Eeveelution Collection