THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.
BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.
Earlier collaborationGiro d’Italia Women × Regina

Regina sponsors the Maglia Rosa at Giro d’Italia Women 2026

Regina was identified as the sponsor of the Giro d’Italia Women 2026 Maglia Rosa. The same official page also identifies Pinot Grigio Delle Venezie DOC as the event’s Official Wine and Citroën as the Official Car of RCS Sport races.

Major Events
01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

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TURN THE BUZZ INTO A PLAN

Know first.
Then know where to go.