FIRST WORD · MORE DETAILS TO FOLLOW
Every story opens in its correct destination: Calendar for dates, Globe for places, Swag Bag for collaboration objects and Major Events for the wider ecosystem.
THE BUZZ NEVER STOPS
This is happening.
When it happens.
Where it lives.
What it leaves behind.
The wider world around it.
THE LIVE COLLABORATION WIRE
Choose a city, a category and then a brand. Stop whenever the stories feel right.
Marmot and Pendleton created a limited-edition collection using Pendleton’s Yosemite pattern and colors on Marmot styles. The brands also identify Yosemite Conservancy as a beneficiary of financial contributions connected with the collection.
Marmot states that Pendleton and Marmot partnered on a collection drawing on their shared outdoor heritage.
CURT became the official trailer hitch and qualified-ride sponsor of the PBR Pendleton Whisky Velocity Tour under a multi-year partnership, including event entitlement rights in North Charleston, South Carolina.
Pendleton Whisky is embedded in the current title identity of the PBR Velocity Tour, whose 2026–27 schedule is published by PBR.
The official tour calendar presents multiple 2026–2027 Pendleton Whisky Velocity Tour events with named commercial entitlements, including Boot Barn PBR Buffalo, Cooper Tires PBR Houston, RAM PBR Portland, Silencer Shop PBR Tulsa and Ford Idaho Center PBR Nampa.
Boot Barn is named in the official event title for the PBR Buffalo stop on the Pendleton Whisky Velocity Tour.
Pendleton Whisky is the named partner of PBR’s Velocity Tour, an ongoing tour-level commercial relationship.
PBR and the Million Dollar Bull Team Challenge renewed their collaboration for three years. The program will remain part of select PBR Pendleton Whisky Velocity Tour events and continue supporting stock contractors and elite bovine athletes.
PBR and the Million Dollar Bull Team Challenge extended their collaboration through the 2029 season, continuing the program at selected PBR Pendleton Whisky Velocity Tour events.
TURN THE BUZZ INTO A PLAN