THE BRAND COLLABORATION WIRE

The Chinwagy
Buzz.

See which brands are working together, what they created and where you can explore it.

BRAND COLLABORATIONSWhat’s
next?

Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.

BRAND COLLABORATIONS

Explore the collaborations.

Find the brands, what they created together and where to experience it.

BMG × Paul

Paul Signs Publishing and Distribution Deals with BMG

BMG signed Paul, a member of 01099, to publishing and distribution agreements covering his solo music, including his debut album Panzerglas Pop.

Dresden, GermanyMusic & Audio

Liffner × Andrea Ricci × Emily Bonita × Demisch Danant

Liffner hosts A Night in New York with art and design partners

Liffner founder Paulina Liffner von Sydow welcomed a new collection with Andrea Ricci and Emily Bonita at Demisch Danant in an evening centered on art, design and conversation.

New York, United StatesFashion

Image for Audi F1 Team and adidas and Revolut collaboration

Audi F1 Team × adidas × Revolut

Audi Revolut F1 Team's São Paulo designs come to life with adidas and Revolut

Audi Revolut F1 Team announced a São Paulo-inspired programme with adidas and Revolut for the Brazilian Grand Prix. The programme includes adidas Sampa Soul apparel, team driver jerseys, caps, fanwear and a Revolut São Paulo Card.

São Paulo, BrazilSports

Minnesota United FC × National Loon Center × Athletic Brewing Co. × Surly Brewing Co. × Scandinavian Cleaning Services × Crystal Farms × Good Stuff Moving

Minnesota United announces new 2026 official partners

Minnesota United announced six new 2026 official partners spanning conservation, beverages, stadium services, fan promotions, and moving services. The announcement includes Athletic Brewing Co. as Official Craft Non-Alcoholic & Domestic Non-Alcoholic Partner, Surly Brewing Co. as Official Local Craft Beer Partner, and Crystal Farms as a promotional partner.

Saint Paul, United StatesSports

Image for Nike and Steven Paul Judd collaboration

Nike × Steven Paul Judd

Nike and Steven Paul Judd create new N7 collection

Nike released details of a basketball-inspired N7 footwear and apparel capsule designed in partnership with Kiowa and Choctaw artist Steven Paul Judd. The collection is scheduled for global availability on November 7, 2026.

Fashion

PAUL Bakery × Raymond Blanc OBE

PAUL partners with Raymond Blanc on limited-edition sandwich range

PAUL Bakery partnered with chef Raymond Blanc OBE to develop two limited-edition sandwiches, Le Boeuf Blanc and Le Brie Blanc, available at selected sites from September 13 through November 15, 2026.

Multiple locationsRestaurants

ViX Paula Hermanny × Rosie Huntington-Whiteley

Rosie Huntington-Whiteley Designs Her Dream Summer Wardrobe With ViX Paula Hermanny

ViX Paula Hermanny collaborated with Rosie Huntington-Whiteley on a summer collection. Reporting describes Huntington-Whiteley as the collection’s designer and global ambassador and discusses the resulting swimwear pieces.

Fashion

Image for Paul Smith and Barbour collaboration

Paul Smith × Barbour

Paul Smith loves Barbour AW26

Paul Smith and Barbour launched their third collaboration, a 38-piece gender-inclusive AW26 collection inspired by Scottish Highland Games and British heritage.

Fashion

Image for PS Paul Smith and Dickies collaboration

PS Paul Smith × Dickies

PS Paul Smith releases Japan-limited collection with Dickies

PS Paul Smith and American workwear brand Dickies created a Japan-limited collection spanning men’s, women’s and junior apparel.

Tokyo, JapanFashion

Isabel Marant × Havaianas × Casa Masetti

Isabel Marant x Havaianas launch dinner

Isabel Marant and Havaianas celebrated their collaboration with an intimate dinner at Casa Masetti in São Paulo.

São Paulo, BrazilFashion

Beauty Stat × Ulta Beauty

BeautyStat Cosmetics partners with Ulta Beauty

A LinkedIn post by Paul E. Wahlgren states that BeautyStat Cosmetics partnered with Ulta Beauty and launched across Ulta stores in the United States on a curated skincare wall.

Beauty

Corneliani × Paul Surridge

Corneliani collaborates with Paul Surridge on Circle SS23

Corneliani’s official Circle SS23 page describes a creative collaboration with designer Paul Surridge focused on reworking traditional menswear archetypes and sartorial separates.

Fashion

Paul Smith × Barbour

Paul Smith's Latest Collaboration with Barbour Is a Colourful Highland Odyssey

Paul Smith and Barbour released another collaboration for Autumn/Winter 2026, extending their established shared product work.

Fashion

Essentiel Antwerp × Royal Academy of Fine Arts Antwerp × Paula Van Dyck

Essentiel Antwerp X Paula Van Dyck

Essentiel Antwerp continued its collaboration with the Royal Academy of Fine Arts Antwerp and student Paula Van Dyck to create a capsule collection reinterpreting pieces from her second Bachelor collection.

Antwerp, BelgiumFashion

Hamburg Ballet × Neshama Nashman × Yuka Oishi × Kristina Paulin

Hamburg Ballet’s MITTSU collaborative commission

Hamburg Ballet commissioned three generations of female choreographers—Neshama Nashman, Yuka Oishi and Kristina Paulin—to create the joint full-length ballet MITTSU, inspired by Virginia Woolf and her artistic contemporaries.

Hamburg, GermanyMuseums & Culture

Barbour × Paul Smith

Paul Smith loves Barbour collaboration returns for a third time

Barbour and Paul Smith released their third collaboration.

Fashion

JK Iguatemi × Bradesco Principal | American Express × Iguatemi S.A.

JK Iguatemi hosts Iguatemi Talks Fashion 2026 with Bradesco Principal | American Express

The tenth edition of Iguatemi Talks Fashion is presented by Iguatemi S.A. and Bradesco Principal | American Express and is scheduled at JK Iguatemi in São Paulo.

São Paulo, BrazilShopping Malls & Destinations

LEGO × Final Pixel × Kenny Ortega × Paul Becker

LEGO Friends expands into live-action musical with Final Pixel

LEGO partnered with Final Pixel and named filmmakers to produce the first live-action LEGO Friends musical, supported by a London Unicorn Café pop-up from October 29–31.

London, United KingdomToy & Consumer Goods

Hamburg Ballet × Neshama Nashman × Yuka Oishi × Kristina Paulin × Hamburg State Opera

Hamburg Ballet announces MITTSU, a collaborative full-length ballet by three choreographers

Hamburg Ballet announced the world premiere of MITTSU on March 13, 2027. The production brings together Neshama Nashman, Yuka Oishi and Kristina Paulin in a joint full-length ballet inspired by Virginia Woolf and her artistic contemporaries.

Hamburg, GermanyMuseums & Culture

Uffizi Galleries × Eugenia Paulicelli × Queens College × The Graduate Center of the City University of New York × Ferdinando Sarmi heirs

Uffizi Galleries collaborate on Sarmi’s Genius fashion exhibition

The Uffizi Galleries launched a fashion exhibition on Ferdinando Sarmi based on research by Eugenia Paulicelli, including a documentary and the reunion of dresses held in New York with the Palazzo Pitti Sarmi collection.

Florence, ItalyMuseums & Culture

Image for Minnesota Wild and Solventum collaboration

Minnesota Wild × Solventum

Minnesota Wild and Solventum partnership launches Nordy’s Chipped Tooth campaign

Minnesota Wild announced a new multi-year partnership with dental-solutions company Solventum. The partnership launches with Nordy’s Chipped Tooth campaign, featuring treatment by Wild team dentists using Solventum’s Filtek Matrix.

Saint Paul, United StatesSports

KSI × PRIME Hydration × LUG Sports Group Inc.

PRIME becomes LUG Sports' official sports-drink partner

LUG Sports announced a partnership with KSI and Logan Paul's PRIME Hydration. PRIME became the official sports-drink partner for LUG Sports' 50-plus flag-football programs across North America, with registration-pack distribution, giveaways and social contests.

Toronto, Canada and North AmericaCelebrities

Image for JK Iguatemi and Bradesco collaboration

JK Iguatemi × Bradesco

Iguatemi Talks Fashion — 10th edition in partnership with Bradesco

The 10th edition of Iguatemi Talks Fashion is scheduled at JK Iguatemi in São Paulo in partnership with Bradesco, bringing together national and international speakers.

São Paulo, BrazilShopping Malls & Destinations

Image for JK Iguatemi and Luiza Barcelos collaboration

JK Iguatemi × Luiza Barcelos

JK Iguatemi and Luiza Barcelos Valentine’s Day campaign

The JK Iguatemi news index describes a new Valentine’s Day campaign for JK Iguatemi associated with Luiza Barcelos.

São Paulo, BrazilShopping Malls & Destinations

BRAND COLLABORATIONS

Explore the collaborations.

Preparing the latest collaboration stories…

01The Buzz

What brands are creating together.

02The Calendar

When you can go.

03The Globe

Where you can go.

04The Swag Bag

What you can collect.

05Major Events

The wider world around it.

THE BUZZ NEVER STOPS

Make the Buzz yours.

Join free and let Chinwagy bring the collaboration stories that matter to you directly to your inbox. Choose brands, categories and cities after you join.

Join free. Alerts start automatically.

TURN THE BUZZ INTO A PLAN

The ChinwagyBuzz.

Start with a brand.

Make the Buzz yours.

Know first.Then know where to go.

Start with a brand.

The Chinwagy
Buzz.

Know first.
Then know where to go.