THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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The partners spent more than two years testing automated vehicle movements at the Port of Emden using 5G, edge computing and Unikie’s marshalling solution.
Diptyque and The Dominick created a hotel experience featuring Diptyque's New York fragrance in the lobby, in-room bath amenities, bespoke penthouse gifts and an exclusive minibar collection.
The Indianapolis Colts carried out a community visit at the Marion Superior Court Youth Services Center. Colts players and cheerleaders spent time with residents, coloring, talking and playing basketball. The article describes the visit as having taken place on Tuesday, and reports it as a past activity.
Johnnie Walker's official story describes its continuing partnership with Sabrina Carpenter and the collaboration's reimagining of whisky through her creative lens.
Glorious Brands documents its partnership with Scent Beauty and Sabrina Carpenter's continuing creative involvement in the Sweet Tooth fragrance collection, including the 2026 Lemon Pie launch.
Johnnie Walker Black Label and Sabrina Carpenter are presented as partners in a creative whisky collaboration tied to Carpenter’s music and artistic perspective. The page also features three Sabrina-inspired signature serves using Black Label.
Cheerful Twentyfirst transformed an Aria Sky Villa and two penthouse suites into a Roku VIP experience for CES attendees.
Goldman Sachs is supporting Serpentine’s Pavilion commission as a continuing cultural partnership.
Bulgari created an immersive Serpenti exhibition featuring 28 artworks by 19 artists, including a new work by Refik Anadol.
Rolls-Royce’s Muse programme supports artists through curatorial commissions and describes events, conversations with collectors and museum partnership programmes. Completed works may tour internationally, including to Rolls-Royce showrooms and partner-facing cultural venues.
Código 1530 Tequila presents an immersive cultural residency at the Aethos London penthouse in Shoreditch, combining hospitality with artist-led experiences. Artist line-ups were to be announced ahead of the events.
Rolls-Royce’s Muse Dream Commission is an ongoing biennial art programme developed in collaboration with Fondation Beyeler and Serpentine Galleries, with selected moving-image works presented through the partner institutions and Rolls-Royce network.
Rolls-Royce’s Muse commissioning programme developed artist collaborations and presented works through partnerships with Fondation Beyeler and Serpentine Galleries, including Isaac Julien’s Stones Against Diamonds.
Rolex became the Official Timepiece of the Serpentine Pavilion in 2026, extending its arts and architecture partnerships into a new institutional relationship.
The Dorchester × Serpentine: 2026 Cultural Partnership
Goldman Sachs continues its support of the Serpentine Pavilion commission.
Rolex becomes Official Timepiece of the Serpentine Pavilion.
Ben Pentreath Studio reimagines Fortnum’s Double Helix staircase with colour and craft.
Rémi Tessier builds Claridge's Penthouse around Andrew Ewing's water installation and a Damien Hirst collection.
A Steinway grand anchors the private piano pavilion in Claridge's Penthouse.
NOHrD, PENT and Peloton equip Claridge's connected fitness studio.
Ann Demeulemeester tableware appears in The Manner's Duplex Penthouse wet bar.
Rory A. Jones created custom art for The Manner's Duplex Penthouse.
Pentire Coastal Spritz appears in Virgin Atlantic's expanded alcohol-free onboard selection.