THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Orangetheory Fitness became an official HYROX Affiliate Partner, offering structured, race-inspired programs at select studios across North America.
Orangetheory Fitness and TRUBAR partnered to create and launch an exclusive limited-edition protein bar flavor alongside Orangetheory’s Season of Strength challenge.
Orangetheory Fitness of North Texas entered a multi-year partnership with North Texas SC covering matchday activations, stadium LED signage and a sponsored halftime FLEX CAM segment.
Honors Holdings, the largest Orangetheory Fitness franchisee, partnered with the Atlanta Braves on official fitness-partner status, in-game activations, campaigns and member ticket benefits.
Orangetheory Fitness became an official Columbus Crew partner and later coached a workout class at a Crew watch-party activation.
The partnership brought InBody tests to participating Orangetheory studios and integrated body-composition data into the Orangetheory app.
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN