THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
IGT PlaySports announced a sports-betting technology and services agreement with the owner and operator of Golden Nugget Casinos, covering Golden Nugget Las Vegas and two other Nevada properties.
The Whitney Museum’s artport anniversary exhibition includes the world premiere of Human Unreadable Act III, a multimedia performance by artist duo Operator, with performances scheduled for November 19, 21, and 22, 2026.
Tommy Bahama partnered with Lowe, a hospitality real-estate investor, operator and developer, to create and present the Tommy Bahama Miramonte Resort & Spa.
Fanatics became the exclusive operator of the Official DP World Tour Store and European Ryder Cup Store, with rights spanning retail, e-commerce, licensing, wholesale and product. Fanatics will also produce selected official Team Europe outfit replicas.
Ryohin Keikaku, the operator of MUJI, announced a strategic business alliance agreement with Mitsubishi Corporation.
The Vatican Museums renewed a partnership with City Wonders, Carrani Tours and Trafalgar Tours and separately described collaborative projects with accredited tour operators to improve visitor experiences.
Zero Hash and Ava Labs announced findings from The Onchain Readiness Report, based on a survey of institutional operators and executives about onchain adoption.
Taikoo Li Sanlitun’s official operator announced a major North-area transformation made possible by collaboration with retail partners, including House of Dior Beijing with Monsieur Dior Restaurant, Maison Louis Vuitton Beijing Sanlitun Taikoo Li with Le Café Louis Vuitton, and Hermès Beijing Sanlitun Store planned for spring 2026.
MGM Resorts and technology partner Playtech expanded the “Live from Vegas” offering with the launch of Family Feud streaming content from the MGM Grand casino-floor studio for operators in regulated markets outside the United States.
Art Macao 2025 was organised by the Cultural Affairs Bureau and co-organised by the Macao Government Tourism Office and six integrated resort operators. The programme included nearly 30 exhibitions across the city.
Polestar and charging operator Clever are testing vehicle-to-everything technology in selected Danish homes, allowing EVs to supply homes and return power to the grid.
NYRA, operator of Saratoga Race Course, has a multi-platform partnership with Oceania Cruises.
Royal Air Maroc offers lounge access and hospitality experiences in collaboration with named partner lounges across more than 67 airports.
Lay's participated in mobile culinary pop-ups featuring locally inspired dishes. In India, the Ways to Lay's food truck presented twists on traditional chaat dishes curated by Michelin-star chef Vikas Khanna, including recipes incorporating Lay's chips.
The Bank of America Chicago Marathon works with official tour operators that provide guaranteed entries and travel packages for the 2026 race.
Emirates partnered with Madagascar’s tourism ministry to promote the island in key markets through advertising, tour operators, travel agencies, tailored packages and familiarisation trips.
Flexjet maintains current collaborations with selected hotels, wineries, travel operators, lifestyle, wellness and yachting brands to provide owners with exclusive access and additional benefits.
Formula 1 and lottery operator Allwyn are partnering to engage F1’s international fanbase and support positive community change.
Royal Air Maroc offers lounge access and hospitality experiences in collaboration with named partner lounge operators and airline partners across more than 67 airports.
Fanatics was reported as joining DraftKings and FanDuel as an official betting operator of the NFL.
Rayo Vallecano signed DIGI, the telecommunications operator of DIGI Communications, as principal sponsor through the end of the current season. DIGI branding appears on the club’s playing kit.
NEW WORK SE, the operator behind XING, replaced its self-built consent solution with Usercentrics Web CMP and App CMP to improve cross-device consent coverage and ad-revenue operations.
FanDuel became Formula 1's first Official Betting Operator in the United States, offering race-weekend betting experiences.
PepsiCo describes Lay’s food trucks and pop-up culinary events at festivals and sporting events, including Ways to Lay’s in India with chef Vikas Khanna and other Michelin-star chefs developing recipes around Lay’s flavors.
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN