THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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The Vancouver Canucks will host their 10th Annual Diwali Night at Rogers Arena on November 3, featuring a ceremonial puck drop with local legend Jazzy B.
Ceremonia partnered with Hue to source UGC creators representing varied hair types and deliver shoppable video, imagery and reviews for Ceremonia product pages.
Onia and Faherty teamed up to create swimsuits, including a collection made from sustainable materials such as recycled polyester.
Moncler Group states that Moncler partnered with Brazilian designer Oskar Metsavaht to co-create a ceremonial collection for Team Brazil, including a reinterpretation of the Karakorum jacket.
The Canucks announced their 10th annual Diwali Night at Rogers Arena, featuring a ceremonial puck drop with Jazzy B, Club Mumbai DJs, food and chai from named vendors, a photobooth, henna, cultural experiences and a Canucks Diwali merchandise collection.
The Onia Group’s company page states that Onia has collaborated with The Standard Hotel, Viceroy Hotel, Gurney’s, Theory, Free People, W Hotel, Mr Porter, Diane von Furstenberg and the US Open.
Verve Culture’s official testimonials document ongoing work with named artisan and food-producing partners, including Q Plus, Chocolate de la Villa Real and Artesanías Antelmo. The Q Plus testimonial explicitly describes co-branding and joint product development.
Patagonia Provisions worked with Deschutes Brewery to create organic lager and non-alcoholic organic beers, extending Patagonia’s activity into beverage through a named brewery collaboration.
The NYCI commission brought choreographer Julia Feldman together with composer Katie Jenkins, filmmaker Quinn Wharton, and dramaturg Antonia Grilikhes-Lasky.
Macron signed a long-term agreement with Grupo Baskonia-Alavés and became Deportivo Alavés’ new technical sponsor, supplying game sets, high-performance apparel and dedicated collections for senior, women’s and youth teams.
San Francisco Ballet announced a season featuring world-premiere commissions from Bobbi Jene Smith and Or Schraiber and William Forsythe, plus Mere Mortals touring engagements with Edinburgh International Festival and Sadler’s Wells featuring live collaborations with Floating Points and orchestras.
Crayola identifies its app collaboration with the Smithsonian as a way to make learning fun and colorful.
For the museum's fifteenth anniversary, five Basque fashion designers created an exclusive collection of commemorative T-shirts featuring the museum as motif; the collection was sold through the Museum Store and online shop.
AMNH hosted a 2026 Pride Night combining climate science, sustainable design, drag performance, queer DJs, a communal art installation and a marketplace of queer vendors and organizations.
West Virginia women’s basketball will play Northwestern in the 2026 GoMart Greenbrier Tip-Off at Colonial Hall inside The Greenbrier. The event’s branded title and Greenbrier venue establish a joint sports and hospitality activation involving WVU, GoMart and The Greenbrier.
Under Armour presents the Kids Home Run Porch and supports the Orioles’ Sunday Salute military-family activation, including donations and ceremonial experiences.
Hyperice lists current hotel and travel partners supporting its retail and recovery ecosystem.
Bulgari supports Fondazione Torlonia in restoring and presenting the Torlonia Collection of ancient Roman sculptures.
United connects Smithsonian youth programming with aviation experiences at Washington Dulles.
Banyan Tree's first signed European resort brings pool villas, branded residences and wellbeing-led design to a protected Ionian peninsula.
A cliffside hotel designed as a Mykonian village offers a private beach, sea-view dining and locally rooted island experiences.