THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
THE BUZZ NEVER STOPS
TURN THE BUZZ INTO A PLAN
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Athletic Club’s 2026/27 official team photos were presented as a special Pitxitxi tribute, with Kutxabank customers able to collect the team-photo posters from branches from 30 October.
DICK’S Sporting Goods presented a RapidMan mascot meet-and-greet activation during the Colorado Rapids’ Fan Appreciation Night at DICK’S Sporting Goods Park.
The Florida Panthers and Chick-fil-A offer fans an eight-count nugget through the Chick-fil-A mobile app when the Panthers score in the first two minutes of the second period during a home game.
During Panthers regular-season home games, the Panthers and Fuse Specialty Appliances contribute 650 meals for every Panthers goal to help fight food insecurity in South Florida.
After each Panthers win, fans receive an offer from a local South Florida merchant or restaurant through the Uber Eats mobile app.
Vinea Capital will donate $25 to Panthers adaptive hockey initiatives for every Panthers assist recorded at home during the regular season.
Four Seasons and the named development partners announced Cherry Creek, A Four Seasons Private Residence, the brand’s first standalone offering in Colorado with 42 homes.
Four Seasons Hotel Hong Kong announced a festive program with the Hong Kong International Literary Festival, including children’s storytelling and illustration workshops and a limited-edition ornament benefiting the festival.
Chef Fest Anguilla is a three-day culinary festival featuring external chef India Doris of New York’s Markette alongside chef collaborations, immersive dining, restaurant takeovers and a closing brunch.
SeroVital announced the SeroVital Smile oral-care line and stated that it was launching exclusively online with Ulta Beauty as its retail partner.
Simone Pérèle and Smoon united their expertise to create two period-panty collections that combine Simone Pérèle styling with Smoon’s leak-protection technology.
Susanne Kaufmann treatments are offered at selected Beaumier hotels in France and Switzerland under a named brand-hotel partnership.
Oribe's Holiday 2026 collaboration with French mosaic artist Mathilde Herrero features five limited-edition gift sets inspired by mosaic techniques, the Oribe Goddess emblem and Oribe co-founder Oribe Canales.
Portier announced a morning pop-up at Wally’s featuring team meet-and-greet, in-person carrier viewing, connection and an exclusive offer available at the event.
Rumored launched a giving initiative in honor of the founder’s brother, donating 1% of every order to organizations supporting people and families affected by substance use. Through its partnership with Beam, customers can choose the recipient organization at checkout.
Obeetee describes a From Loom to Table chapter in Delhi that unveiled its Nakshatra Collection by Mariella Ienna and was shaped in collaboration with gifting and lifestyle partner Thomas Goode India, a tablescape by Figment by Lalima and a culinary narrative by Diva Restaurants.
R&M states that it has partnered with ONCEPT since 2021 to develop the footwear label’s identity system, including logos, custom typefaces, packaging, retail applications, art direction and related brand work.
MGM Grand announced that it will open Taylor Sheridan’s Four Sixes Ranch Steakhouse in early 2027, a named collaboration bringing an outside ranch and creator identity into the resort’s hospitality offering.
NLA Collection offers a limited-edition wristlet made from leftover deadstock fabric from LAYA’s best-selling gingham print. The product page identifies the item as “NLA x LAYA WRISTLET.”
NOMOS Glashütte has partnered with Doctors Without Borders since 2012 and produces special-edition watches that raise funds for the humanitarian organization. The Ludwig edition raises a stated total of €125,000.
Needle & Thread and Soru created an exclusive, limited-edition capsule collection of semi-fine jewellery, extending Needle & Thread’s fashion offering into jewellery through a named collaboration.
Rockwell Group identifies Catch Hospitality Group as a partnership and lists Rockwell-designed Catch Hospitality Group projects including Or'esh, The Eighty Six, The Corner Store and CATCH Miami.
DITA's official collaboration page names collections and relationships with Ronaldinho, Mookie Betts, Maserati, DeAndre Hopkins, Jenna Lyons, NLE Choppa, Romain Grosjean and Luka Sabbat.
Eataly promotes Apple Pay as a faster, contactless way to purchase ingredients, food and drink throughout its marketplace.