THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
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BRAND COLLABORATIONS
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ESPN will provide global broadcast coverage of the Special Olympics World Games Santiago 2027 under its continuing relationship with Special Olympics.
Deutsche Telekom describes ongoing partnerships and sponsorships with named sports federations, clubs, inclusion organizations, a foundation, and the Beethoven Competition.
The International Olympic Committee awarded European Olympic Games media rights for the 2026–2032 period to the European Broadcasting Union and Warner Bros. Discovery. The arrangement covers free-to-air coverage through EBU members and streaming distribution through Warner Bros. Discovery.
Alibaba Cloud is identified on its official international homepage as an official cloud partner of the Olympics.
Major League Soccer publishes its current official corporate, broadcast, photography and community partner relationships.
UnitedHealthcare sponsored the Music City Blitz Flag Football Invitational and is a co-presenting sponsor of the 2026 Special Olympics USA Games.
MLS lists named corporate, competition, broadcast, photography and community partners on its official partner page.
Alibaba Cloud’s official homepage identifies the business as an official cloud partner of the Olympics, evidencing an ongoing sports-technology partnership associated with Alibaba.
Aldar’s official sponsorship portfolio includes football, motorsport, basketball, special Olympics and arena partnerships.
UnitedHealthcare is identified in an official UnitedHealth Group social post as a co-presenting sponsor of the 2026 Special Olympics USA Games. The source also references UnitedHealthcare sponsorship of the Music City Blitz Flag Football Invitational.
Comcast extends its Team USA relationship through 2028 and joins LA28 as a Founding Partner, with planned work supporting social change, inclusion and Paralympic Movement awareness.
The Olympics and Sonic are presented together through a named Olympic collection.
GMR designed and executed Cisco’s global hosting and gifting program, including a reimagined Presidential Suite and bespoke guest experiences during the Olympics.
MLS’s official directory identifies its current partner relationships across corporate, MLS NEXT Pro, League Cup, broadcast, photography and community categories. The roster is evidence of multiple distinct MLS collaborations; individual deal terms are not provided on the supplied page.
Alibaba Cloud’s official homepage identifies the company as the Official Cloud Partner of the Olympics.
GMR designed and executed Maison Cisco, a bespoke global hosting and gifting experience for Cisco leaders and guests during the Olympics.
Twenty-eight Special Olympics Service Ambassadors support passengers across United hubs.