THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
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Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
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Park City Mountain identifies named outside partners across food and beverage, apparel, eyewear, audio, energy drinks and coffee. The page describes shared official-partner roles at the resort.
Whistler Blackcomb’s official partner directory documents ongoing relationships spanning telecommunications, eyewear, uniforms, beverages, audio, coffee, spirits, waste reduction and bike-park equipment.
Thredbo announced the 2027 Cannonball MTB Festival, presented by Boost Mobile, with six partner-backed competitions and a closing party by Mountain Collective Beer Co.
Meta and EssilorLuxottica expanded their wearable-technology partnership with the launch of Ray-Ban Meta and Oakley Meta products in Japan.
First Gear states that it custom-imprinted a truck for Oakley Transport and, with Oakley Transport's permission, sold the product through its dealers and consumers.
Oakley and Fortnite created a limited-edition eyewear collection translating Fortnite characters and designs into Oakley sunglasses and eyeglasses.
EssilorLuxottica and Meta extended their long-term partnership into a new Oakley-branded performance AI glasses category, including Oakley Meta HSTN.
Whistler Blackcomb’s official partner page lists active commercial relationships including TELUS as official telecommunications partner, Helly Hansen as official uniform partner, Corona as official beer partner, American Express as official payment partner, Oakley as official eyewear, goggle and helmet partner, and others.
Oakley’s official collaborations catalogue lists the Oakley Factory Team X South2 West8 Flesh Sandal.
Oakley’s official collaborations catalogue lists an Oakley X Hypegolf collection including a tee, pullover, polo and cap.
Oakley’s official collaborations catalogue lists the Saturdays NYC X Oakley Board Short as a collaboration product.
Oakley’s current US site lists Oakley Meta Vanguard and Oakley Meta HSTN eyewear, supporting an ongoing co-branded product relationship with Meta.
Park City Mountain’s official partner page identifies Oakley as its official eyewear, goggle and helmet partner.
MotoGP’s official sponsor directory lists commercial relationships including Oakley as eyewear supplier, Alpinestars as exclusive clothing supplier, Tata Communications as connectivity supplier, Brembo as braking inspiration partner and others.
Park City Mountain's official partner directory identifies Pepsi Zero Sugar as official soft drink partner, Kona Big Wave as official beer partner, Helly Hansen as official uniform partner, American Express as official payment partner, Oakley as official eyewear/goggle/helmet partner, Turtlebox Audio as official audio partner, ROCKSTAR as official energy drink and Lavazza as official brewed coffee and espresso partner.
Valle Nevado’s current site lists Oakley Community Days & Après Ski, ISDIN at Valle Nevado and Bilz y Pap in Valle Nevado as season-related partner activities.
Oakley’s official collaborations and special launches page currently features Brain Dead as a collaboration partner.
Val d’Isère’s official partner directory presents ongoing destination-brand relationships, including a renewed partnership with Commencal to equip the bike-park patrols.
Valle Nevado’s current news listing features Oakley Community Days & Après Ski, indicating a branded resort activation involving Oakley.
Oakley’s official page lists NFL-licensed sunglasses and accessories within its collaboration and special-launch surface.
Oakley’s official collaborations page identifies a Patrick Mahomes Collection.
MotoGP’s official sponsors page identifies current commercial relationships including Oakley, Alpinestars, Vislink, Marelli, Tata Communications, Quirónsalud, Iveco, Brembo and AMG.
Oakley and Brain Dead created the Oakley Factory Team, a continuing collaborative platform spanning footwear and eyewear designs including Flesh Warp, Plantaris and Straight Jacket 99.
Oakley extended its official on-field partnership with the NFL through 2030, including product design, athlete collaboration and NFL FLAG-related activity.