THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
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Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
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R&M states that it has partnered with ONCEPT since 2021 to develop the footwear label’s identity system, including logos, custom typefaces, packaging, retail applications, art direction and related brand work.
Maison Deux teamed up with Dutch designer Teun Zwets to translate his Splitted furniture collection into soft blankets, cushions and rugs, presented through the Splitted Suite concept.
Lufthansa and Fraport inaugurated the “Gate of the Future” at Frankfurt Airport. Gate A16 serves as a test environment for future gate concepts, including digital services, real-time information and revamped waiting areas.
Stanley 1913 and Boston-born streetwear retailer Concepts created and launched a four-piece X-ray-inspired capsule collection.
W Hotels offers a tote bag designed exclusively with French multidisciplinary artist Thomas Lélu, based on his “A SOUND CHANGES YOU A LOT” concept.
Alléno opened L’Abysse Dubai and Casea 101 at One&Only The Palm, extending a long-running hotel partnership into distinct Japanese omakase and Riviera-inspired concepts.
Supper House and Tung Lok Events announced a collaboration to combine Supper House's event concepts with Tung Lok's culinary heritage and large-scale execution for curated private and corporate events.
The Torchlight cocktail program is being developed with Devon Tarby, co-founder of Gin & Luck, the hospitality group behind Death & Co.
Saltco describes an ongoing partnership with Self Glow Pro covering brand identity, professional kits, spa-room interiors, retail activations and a Glow Spa concept, including deployment across hotel spas and luxury retail.
Emirates presented an interactive stand at the eighth AccessAbilities Expo, showcasing accessibility concepts including a cabin familiarization experience, accessible lounge suite and biometric boarding gates.
bbhugme reported new retail partnerships with buybuy BABY and Nordstrom in the United States, additional German retail partners Baby Kochs and My Snowflake, and a Polish retail partnership with Bébé Concept beginning in January 2026. The post also credits coi as its web-development partner.
Solutions Group announced a strategic partnership with Sunset Hospitality Group under which its UAE-born dining, nightlife, and entertainment concepts benefit from Sunset's international platform.
BY TERRY participated in Space NK’s venture with Walmart, extending the beauty retailer relationship into a new retail concept.
Resorts World Las Vegas and Two Dice Hospitality will debut Miss Loretta’s, a nightlife destination featuring line dancing, signature cocktails and a concept inspired by a mythical jackalope. The interior is designed in partnership with Bishop Design.
Ethnicraft brings Tomorrowland Design Studio’s MORPHO concepts to life as a furniture and objects collection, extending the music festival’s creative world into home design.
Alexander McQueen worked with British artist and conceptual production designer Tom Scutt on the Spring Summer 2026 show installation and set design.
Salomon and L’Art de L’Automobile return for their third collaboration, combining automotive culture, art and fashion in co-created footwear and a shared design concept inspired by race cars.
Thélios and Qatar Duty Free created a 45-square-meter luxury multi-brand eyewear concept at Hamad International Airport. The store opening was officiated on June 12, 2024.
VIETRI partnered with Spoonflower to commission interior designers to create original room concepts inspired by VIETRI collections. The page specifically features Nichole Blough’s installation combining Spoonflower wall coverings with VIETRI tabletop and décor.
SES Creative said at Spielwarenmesse that it was developing new product concepts in collaboration with Bluey, Paw Patrol and Hello Kitty, with previews shown at its stand.
KEEN Studio produced a creative campaign for Lack of Color, including concept creation, art direction, styling, location selection, photography and post-production.
Susanne Kaufmann provides a branded spa concept and bespoke Alpine-inspired treatments at São Lourenço do Barrocal, a distinct hospitality property.
IRO collaborated with fashion platform W Concept to release an exclusive 25SS collection.
Concept One partnered with Kenneth Cole to manufacture and distribute handbags and small leather goods under several labels, including Gentle Souls by Kenneth Cole.