THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
FashionUnited reports that California-based Lulus launched a bridal capsule collection with Australian womenswear label Elliatt, describing Elliatt as a standout addition to Lulus’s collaboration roster.
DAY+ and naturopath Kate Busuttil Bouttier co-hosted an intimate women’s lunch at Billie Paris, combining beauty, wellness and community programming.
Georgia Athletics will host 10K Day Presented by Buffalo Wild Wings during its women’s volleyball match against Tennessee.
Authentic Brands Group and BCI Brands renewed BCI's licensing partnership for Vince Camuto's core women's apparel category through the end of 2030.
Mint Velvet collaborated with illustrator Nephthys on a limited-edition T-shirt for International Women’s Day; profits supported Refuge.
André Assous will match donations made on its website to Susan G. Komen up to $5,000 from October 2026 through September 2027.
Jan Hendrik van der Westhuizen’s JAN Wines were developed with the winemakers at La Motte and Zevenwacht. The collaboration was featured in connection with the New Wines, New Moments tasting for the Cape Town wine community.
Locks & Mane says its nonprofit Strong Like Me partners with major oncology centers, including SickKids, to provide personalized natural-looking wigs to women and teens undergoing chemotherapy.
Disney and Dude Perfect announced an integrated creative partnership combining Dude Perfect's sports and comedy entertainment with Disney franchises and cultural moments. Planned work includes content for Super Bowl LXI, the 50th anniversary of Star Wars, and Marvel Studios' Avengers: Doomsday, with selected Dude Perfect content distributed through Disney+, ESPN and Disney social platforms.
Aisha Chottani reports a holiday collaboration between Moment and Loftie centered on Flowers with Powers, a nature-inspired puzzle designed to encourage digital-detox and mindful connection.
Perfect Moment and H&M created a 28-piece capsule spanning down outerwear, separates, knitwear and winter accessories, bringing Perfect Moment’s ski-fashion aesthetic into H&M’s retail distribution.
Renaissance Asset Finance renewed its partnership with AFC Bournemouth for three further seasons through 2028/29. The agreement continues RAF's Official Partner role for The Net business community and adds Official Partner status for the club's Women's Team.
Acer is a supporting sponsor of Stanford's women's golf Stanford Intercollegiate, hosted by Dr. Condoleezza Rice.
Fortinet is a supporting sponsor of Stanford's women's golf Stanford Intercollegiate, hosted by Dr. Condoleezza Rice.
Since 2023, Casinos Austria and the Austrian Cancer Aid Society have jointly enabled people living with cancer to attend cultural experiences, with Casinos Austria contributing complimentary tickets to named cultural institutions.
Vortex Racing and EK Chain continued their sponsorship and support of Royal Enfield’s all-women Build.Train.Race. program for the 2026 racing season.
The Women’s Lacrosse League and TRUFIT Customs renewed their official mouthguard partnership. TRUFIT will supply custom-fit mouthguards to every WLL athlete through the 2028 season.
Virgin Active renewed its partnership with Titans Cricket, providing gym memberships to the men’s and women’s teams and staff and working with the club on activations at matches and events.
FIFA announced that Mengniu would become an official sponsor of the FIFA Women’s World Cup 2027, extending a multi-tournament commercial relationship and associated brand promotions and marketing activities.
Chivas Regal and Arsenal FC entered a multi-year partnership making Chivas the club’s Official Whisky Partner for both the men’s and women’s teams, with planned supporter content and live experiences.
Liberty London and adidas Originals created a women’s and children’s capsule combining adidas silhouettes with Liberty archival prints.
Garrya Bianti Yogyakarta was reported as collaborating with the animal-husbandry faculty at Universitas Gadjah Mada on a strategic cage-free farm initiative, while supporting women in the KWT Tangguh community to become independent farmers.
McLaren Racing’s NEXT programme returned for its second year, bringing together 25 young women in STEM for a five-day programme of workshops, mentoring, networking and practical activities. Cisco, Schneider Electric and Allwyn supported the programme through industry sessions, while Hilton provided accommodation as McLaren’s Official Hotel Partner.
KBC and Proximus extended their partnership with Flanders Classics for three more years, supporting the organiser’s men’s and women’s spring races through 2028. The collaboration includes race-course and broadcast presence, technological innovations, and the Proximus Fiber KOM activation on climbs including Oude Kwaremont at the Tour of Flanders.
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