THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
Choose a brand, narrow by category, then choose a city if the collaboration has a specific place. You can stop at any step.
Green Mountain Coffee Roasters partnered with Kevin Costner to craft Horizon Blend by Kevin Costner, with the launch accompanied by a $100,000 donation to Root Capital.
Rosewood Baha Mar announced a month-long culinary residency featuring Michelin-recognized Chef Alfredo Villanueva at Costa, the resort’s coastal Mexican restaurant, beginning in November 2026.
Argent announced an Argent x Margaux collaboration consisting of a three-piece footwear capsule and hosted an intimate dinner to celebrate its launch.
Fondazione Zegna announced a participatory ceramics course created in collaboration with La Bottega dei Mestieri and Appartamento per le Autonomie P. Tura, with Oasi del Benessere involved in the inclusive programme. Sessions run on October 14, 21 and 28, 2026; the first two are at Oasi del Benessere and the final session is at Casa Zegna.
Vuori and travel publisher Wildsam collaborated on the relaunch of Wildsam’s Field Guide to California, featuring places and people connected to coastal California.
NAGHEDI and Cartolina created a limited-edition capsule featuring beach totes, everyday bags, travel pouches, and footwear. The collaboration combines NAGHEDI’s handwoven neoprene construction with Cartolina’s coastal, resort-oriented aesthetic.
Mary Meyer announced that OneCoast assumed sales responsibility for the brand as its national sales and marketing agency.
RATIONALE identifies Dolce Vita Skin as a partner integrating RATIONALE products into facial treatments, home care and post-care routines, with the two organizations also collaborating on events on Australia's Central Coast.
Tomorrowland announced OAS pop-up stores at its Edition Omotesando Hills and Edition Grand Front Osaka locations, featuring OAS resort, beachwear and homewear products.
Derek Lam’s official collection page presents a limited collaboration with FRĒDA SALVADOR, combining Derek Lam apparel design with FRĒDA SALVADOR footwear.
American Express announced a multi-year partnership with Toast to create more personalized hospitality experiences across the Resy, Tock and Toast restaurant networks.
Applebee's selected Toast Technology to implement point-of-sale terminals, handheld devices and kitchen-display systems at Applebee's locations nationwide.
Europa-Park and Rimac collaborated on the Voltron Nevera multi-launch coaster, linking the park’s attraction offering with Rimac’s electric-vehicle technology and Croatian identity.
Virgin Australia marked 16 years as Starlight Children’s Foundation’s official Wishgranting Partner with a behind-the-scenes aviation experience and Gold Coast trip for three children and their families.
DBS Hong Kong and Manulife Hong Kong marked the 10th anniversary of their bancassurance partnership by jointly donating HKD1 million to Oasis, a Hospital Authority centre supporting healthcare workers’ mental wellbeing.
Green Mountain Coffee Roasters partnered with actor and filmmaker Kevin Costner to craft a series of coffee blends, beginning with Horizon Blend by Kevin Costner, supported by an integrated campaign and a donation to Root Capital.
OpenX and Attain integrated purchase data and OpenX’s identity graph for a McDonald’s campaign, enabling sales-lift, ROAS and customer-acquisition measurement.
Minecraft announced Minecraft World, a real-life attraction programme with rollercoasters, a large Minecraft shop, themed food and character experiences, developed with Merlin Entertainments.
Cova Brewing Co states that it has partnered with local coffee roaster Tidewater Coffee, which supplies blends exclusive to Cova.
Dr Pepper became the ACC’s official sponsor under a multi-year agreement with the ACC and Disney Advertising, including exclusive carbonated-soft-drink sponsorship and branded championship-event visibility.
Hearst UK and Intrepid Travel are creating branded adventure holidays for Cosmopolitan, Men’s Health, Women’s Health and Runner’s World. Runner’s World Holidays: Croatia’s Island Trails is the first programme, with the first trip scheduled for May 2027.
Busch Gardens Tampa Bay identifies AdventHealth as its exclusive health care partner; Anheuser-Busch and Suncoast Credit Union as corporate sponsors; Coca-Cola as its official refreshment beverage partner; Keel Farms as its official winery partner; Tampa Bay Lightning as a proud partner; Woodie’s Wash Shack as its official car wash partner; and Yacht StarShip Cruises & Events as its official cruise partner.
Europa-Park and Croatian automotive company Rimac collaborated on the Voltron Nevera multi-launch coaster and its Croatian-themed setting.
Academy teamed up with schoolwear brand French Toast and Houston nonprofit BEAR to provide school essentials to 1,000 students through a hosted shopping experience.
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