THE BRAND COLLABORATION WIRE
Follow the brands making something together. Explore related events in Calendar, places in Globe and collections in Swag Bag.
BRAND COLLABORATIONS
What brands are creating together.
When you can go.
Where you can go.
What you can collect.
The wider world around it.
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BRAND COLLABORATIONS
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Genesis House serves as a venue for NYFW events and collaborates with CFDA to support emerging talent.
Nuuly is described as collaborating with WYouth to present the Student Viewing Section at the 2026 CFDA Fashion Awards.
TCS and New York Road Runners maintain a long-term partnership under which TCS is the official title partner and technology sponsor of the TCS New York City Marathon, with community and youth-running programmes connected to the relationship.
NordicTrack equipment is offered through a hospitality-focused member benefit for HotellerieSuisse members, with Continuum Solutions providing the offer, consultation, delivery and installation.
Cherrypick says each product purchased supports Vitamin Angels’ programs providing vitamins, nutrients and nutrition education to women and children.
Cherrypick links product purchases to Vitamin Angels’ provision of vitamins, prenatal support and nutrition education.
Rifle Paper Co.’s official partnerships page documents named collaborations across materially different categories, including BedHead PJs sleepwear, Loloi rugs and pillows, The Company Store bedding and bath linens, Hedley & Bennett aprons, Penguin Books, and a 2026 Clinique gift-with-purchase program.
Portmeirion says Sophie Conran has been collaborating with the brand since 2006 to create award-winning tableware collections.
Bvlgari Spa at Bvlgari Resort Bali has partnered with skincare brand Augustinus Bader on four facial treatments using the brand’s TFC8 technology.
ABT’s official impact report describes Equinox as its Lead Fitness Club Partner and the ongoing Ballet by Equinox x ABT class offered at select clubs, alongside complimentary Equinox memberships for ABT dancers.
Carnegie Hall announced that Gustavo Dudamel and the New York Philharmonic will partner with the institution on a five-year project presenting operas in concert annually, beginning with Puccini’s Tosca during the 2026–2027 season.
Air Canada and CAE are continuing their co-presented Captain Judy Cameron Scholarship, awarding up to eight scholarships to Canadian women pursuing commercial pilot or aircraft-maintenance-engineer training in 2027. The program is presented in conjunction with the Northern Lights Aero Foundation.
Levante UD continues its public-facing relationship with Grupo JV Facility Services for another season.
Scientiffic Nutrition continues its relationship with Málaga CF as the club’s official sports-nutrition provider for the 2026/27 season.
JYP Entertainment's investor-relations update says STRAYCITY will develop through its partnership with Live Nation alongside local Latin American artist appearances.
Pernod Ricard renewed and expanded its partnership with AEG across venues, sports properties and AEG Presents music festivals, including brand activations and premium-spirits exclusivity.
The Milwaukee Admirals announced three Brewers-themed promotions as the teams enter their 22nd season as corporate partners, including a co-branded shirt, a combined bobblehead and a Brewers ticket offer.
Missoni’s continuing partnership with Timex produced the FW Women’s 2023 collection.
DEGRENNE and Philippe Starck created L'Econome by Starck and continued the collaboration with tableware and glassware collections.
Serapian presented its Spring/Summer 2026 collection at Villa Mozart, continuing its collaboration with British designer Bethan Laura Wood. Wood reimagined Serapian bags using the Maison’s Mosaico technique and a Bokashi-inspired pattern.
Mariachi Nuevo Jalisciense will perform the national anthem and additional music during the Anaheim Ducks’ Día de Muertos celebration at Honda Center.
The Yankees’ official site reports that the Cortaca Jug, the annual Ithaca–Cortland college football game, is scheduled to return to Yankee Stadium the following month. The event is a distinct venue activation involving named outside parties.
The Kansas City Royals and Delaware North announced a partnership making Delaware North Sportservice the food and beverage provider for the Royals’ new downtown ballpark. Sportservice will begin operations at Kauffman Stadium in 2028 and develop local culinary relationships for the future venue.
Vietnam Airlines reports continuing strategic cooperation with ANA Holdings, codeshare cooperation with 27 international airlines, new or resumed partners including Saudia, Scandinavian Airlines, Singapore Airlines and Etihad, and joint ventures with Air France and China Southern Airlines.